News Corp.'s Fox took the strongest stand, telling advertisers its top-rated
programs generated more social-media reaction than anything cobbled together by
Netflix (which recently launched "Lillyhammer") or Hulu (which has a new
program, "Battleground"). Peter Rice, the network's chairman of entertainment,
noted that "none of the pure digital companies—not Google, Netflix, Yahoo or
YouTube—can currently compete with our reach or scale."
To bolster the argument, Fox is opening a unit called "The Bridge" that will
create tailored promotions to work TV advertisers into social networks and other
new-media venues where fans of TV shows are interacting.
Group items tagged
Bike seller bridging e-commerce, brick-and-mortar gap with build-a-bike kiosks | Retail... - 0 views
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customize the bike you want int he show room or online and its shipped to local retailers to help assemble them.
SnappyTV launches 'VTweets' to make video more social - 0 views
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Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" - the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments.
Plastc Card Release Date, Price, Preorders Announced | BGR - 0 views
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Very cool BUT I think it's a very expensive "bridge technology" with a limited shelf life.
AdFreak: Philly helps you get your very own billboard - 0 views
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Crowdsourcing example that bridges digital and traditional. Billboard revival = new trend?
Papa John's exec: QR codes are best way to bridge digital to print - Mobile Commerce Da... - 0 views
Google free Wi-Fi program: Subsidzed equipment sold to businesses | BGR - 1 views
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Google phone. Create enough Wifi islands and Google can rent the cellular network to bridge the gaps.
Twisted Metal Bridge in Amsterdam was 3D Printed by Welding Robots | Digital Trends - 0 views
Analysis: Pew study shows paywall lessons apply to digital dollars for tablet users | P... - 0 views
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News consumption on tablets