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Facebook "has become the default tool for lazy marketers who really don't know what to do," he said, recalling the days when businesses bought IBM computers because they were a safe bet. "No one got fired for buying IBM. Today's equivalent is no one gets fired for marketing on Facebook," he said. As a result, some brands are pursuing "me-too marketing" on Facebook instead of developing marketing strategies. He pointed to a Business Insider article headlined, "P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook," as an example of a brand potentially using Facebook as a "default" marketing strategy.

But you might be surprised by the second-leading source of the expected surge in traffic. It won't come from people, but from machine-to-machine communications, or "M2M." Think of sensors in cars and in appliances, surveillance cameras, smart electric meters, and devices still to come, monitoring the world and reporting to each other and to centralized computers what they're detecting. The chart below, reprinted from the Cisco report, shows just how extreme the jump in machine-to-machine communications could be. It is expected to grow, on average, 86 percent a year, and by 2016 it is expected to reach 508 petabytes a month, or half a billion gigabytes.

When you walk around the festival using the arrow keys on your computer, you'll hear the music pan across your headphones; and if you walk past someone, you might hear them shouting something. If you walk past the beer tent, a virtual salesman will try to hawk you a virtual beer.

But, while willingness was just five percent for computer access, it rose to 16 percent on tablet and 12 percent on mobile. Also encouraging - those aged 16-24 and 25-34 are most willing to pay (13 percent and 11 percent, respectively), compared with just five percent of 35-54s and just three percent of over-55s.

IBM is out with a new set of Smarter Planet commercials which focus on the company's smarter analytics. The spots touch upon predictive analytics, demand planning and cloud computing.

An example of cloud computing as a way of protecting user's data

Among the findings: Overall, 29% of video service customers watch paid video content via handheld device. Some 18% of customers use tablets for viewing paid video content, making them the most-often-used handheld device, up from 11% in 2011. The use of wireless phone customers has increased to 16% in 2012, up from 14% a year earlier. Viewing of paid content via desktop and laptop (PC/Mac) has declined to 39%, down from 48% in 2011.