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This builds on the notion of device fragmentation. The major topics covered are Tablets, TV, and other portables. The end of the article briefly touches on how Android OS is the new embedded OS for non-traditional computing devices, replacing Linux in that role.

Heineken-owned cider brand Strongbow Gold developed a prototype for StartCap, the world's first digital bottle cap. A tag embedded in the protected cap sets off RFID scanners placed in bars or at events, which then trigger celebratory surprises such as music, water fountains, confetti cannons or, curiously, automatic Foursquare check-ins. The RFID tags connect to an antenna to read a radio signal that communicates with a computer to produce the unexpected wonders. Thus far, StartCap has only been used at launch events in Europe, but an online teaser video is already building buzz.