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Facebook changes turn it into a more effective CRM platform, but brands need to pay attention.

"Tabbedout, a mobile payment system for restaurants and bars, is now upgrading its system with customer relationship management tools that helps merchants understand who's walking in the door and helps them treat customers better. Now, when a customer opens a tab through the Tabbedout mobile app, restaurant owners can see if he is a new customer or a regular, how much he normally spends and what he prefers to order. Merchants can also receive direct feedback from customers through the Tabbedout app. That allows them to respond directly to a customer or offer a special coupon to thank him or soothe him after a bad visit. And with the new CRM tools, Tabbedout merchants can also segment and target their users. Merchants can send an offer as a reward for a loyal customer or entice a new customer to come back and get back data on how many offers are actually redeemed."

location-based social/CRM for music

kind of like the kiehls placecast thing for loreal

this trend in SMS programs to build loyal customer base

Agenda for a workshop on Vendor Relationship Management. The topics covered are of particular relevance to the future of advertising.

Applying Klout to CRM every step of the way (including customer service reps on the phone).