AT&T said on Sunday it would buy T-Mobile USA from Deutsche Telekom for $39 billion, creating the largest wireless company in the United States from what were the nation's second and fourth providers.
Pretty sad, but I never realized how close AT&T was to VZW in terms of subs. I also didn't realize that Sprint and T-mobile each have around 50 million subs. It would take much for either of them to "catch-up" since there already 50% of the way there.
""The f-ers hate you."
Geez, I like this guy. On a related note, Sprint has supposedly put together the 50 billion to buy T-mobile and rumor has it that Legere will run the merged company (assuming the merger is even allowed to happen).
AT&T doing long form web series, "Daybreak." It's supposed to expose some of AT&T's sexiest tech and engage fans with apps and embedded links to other AT&T offerings.
"That makes Verizon appear to have the most privacy-friendly policy. Except that Verizon is alone in retaining the actual contents of text messages. It allegedly stores the messages for five days, while T-Mobile, AT&T, and Sprint don't store them at all."
"T-Mobile, which on Tuesday unveiled cheaper unlimited-data plans. Under the temporary deal, two people can get an unlimited-data plan for $100, a $40 cut from its previous rate. The cost of adding a new customer to the unlimited plan is unchanged at $40."
Continuing the slide to post paid & commodity with slim profit margins
Everyone knows you shouldn't be in the sun too long, or at least put on sunscreen. To raise awareness of the damages of UV rays, Advico Y&R created t-shirts that turns bright red with increased sun exposure for a sun lotion brand. Clever.
update on aereo -- in discussion wtih Dish and AT&T to expand its reach
1. leverage data subscriptions from mobile services
2. partner with TV provider
AT&T has a viral marketing campaign that lets you use a Facebook app on your desktop or smartphone that lets you build a case (as in a mock "legal case") to convince someone you designate to buy a phone for you.
AT&T and Verizon are selling off everything to get spectrum. Apparently they believe that no one can "make more spectrum" and what's limited is valuable.
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