After downloading the free Blippar app on iPhone or Android, customers were able to 'blipp' any ten-pound note in circulation by opening the app and holding their phone over the note. An animated Queen, and other members of the Royal Family, then appeared on the screen and voiced opinions on the latest football matters.
The UK's central bank has now contacted the bookmakers insisting they withdraw the promotional campaign, a spokesperson confirmed: "according to the Bank of England we've broken the law."
Eventually we'll get to SF-quality hard AR, but it'll take a while. I'd be surprised if it was sooner than five years, and it could easily be more than ten before it makes it into consumer products. That's fine; there are tons of interesting things to do and plenty of technical challenges to figure out just with soft AR. I wrote one of the first PC games with bitmapped graphics in 1982, and 30 years later we're still refining the state of the art; a few years or even a decade is just part of the maturing process for a new technology. So sit back and enjoy the show as AR grows, piece by piece, into truly seamless augmented reality over the years. It won't be a straight shot to Rainbow's End, but we'll get there - and I have no doubt that it'll be a fun ride all along the way.