"According to the recent BIA/Kelsey forecast, U.S. social media ad revenues will reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent. According to the U.S. Local Media Forecast, the local segment of U.S. social media advertising revenues will grow from $1.1 billion in 2012 to $3 billion in 2016 (CAGR: 28 percent)."
I think it's a constant fragmentation and then consolidation, vacillating between the two, pendulum-like. IBM may do well to continue to complement Apple when they can, as in selling their services.
due to the rising number of smartphone subscriptions (especially for LTE-capable smartphones), and the increasing data consumption per subscriber, the trend will continue, with a predicted tenfold increase - to 22GB per subscriber in North America - in mobile traffic by the end of 2021.