Contents contributed and discussions participated by Beth Lingard - ModCloth_UXR

Designing Your Mobile Checkout Sign In Page « Get Elastic Ecommerce Blog - 0 views

www.getelastic.com/r-mobile-checkout-sign-in-page

usability mobile

shared by Beth Lingard on 28 Sep 11 - No Cached

Beth Lingard on 28 Sep 11

What is the most important element of your checkout sign in page? As I've blogged many times before, guest checkout is critical to conversion. Forrester Research found that 23% of consumers abandoned the checkout of the last site they shopped on that didn't have a guest checkout option.

<div class="cArrow"> </div><div class="cContentInner">What is the most important element of your checkout sign in page? As I've blogged many times before, guest checkout is critical to conversion. Forrester Research found that 23% of consumers abandoned the checkout of the last site they shopped on that didn't have a guest checkout option.</div>

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Social Science Research Network eLibrary - 0 views

papers.ssrn.com/...displayjournalbrowse.cfm

research

shared by Beth Lingard on 27 Sep 11 - Cached

Beth Lingard on 27 Sep 11

Social Science Research Network (SSRN) is devoted to the rapid worldwide dissemination of social science research and is composed of a number of specialized research networks in each of the social sciences

<div class="cArrow"> </div><div class="cContentInner">Social Science Research Network (SSRN) is devoted to the rapid worldwide dissemination of social science research and is composed of a number of specialized research networks in each of the social sciences</div>

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The Real Truth About Referral Incentives | the givegive - 0 views

www.thegivegive.com/...ruth-about-referral-incentives

research social

shared by Beth Lingard on 26 Sep 11 - No Cached

Beth Lingard on 26 Sep 11

The next time you're faced with an incentive program as a consumer, think about how it makes you feel and ask yourself, "is this motivating me to refer my friends to this business?" Your answer to this question is important because the key to creating a successful sales organization in the next decade will be understanding how to leverage one of your greatest assets, your customer relationships.

<div class="cArrow"> </div><div class="cContentInner">The next time you're faced with an incentive program as a consumer, think about how it makes you feel and ask yourself, "is this motivating me to refer my friends to this business?" Your answer to this question is important because the key to creating a successful sales organization in the next decade will be understanding how to leverage one of your greatest assets, your customer relationships.</div>

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Outfit survey tool - Lane Bryant - 0 views

www.lanebryant.com/...outfit.jsp

inspiration

shared by Beth Lingard on 26 Sep 11 - No Cached

Beth Lingard on 26 Sep 11

Fiona sent this to me - interesting way to learn more about users.

<div class="cArrow"> </div><div class="cContentInner">Fiona sent this to me - interesting way to learn more about users.</div>

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Retailers, Consumers & the Power of the Emotional Connection - 0 views

www.imoderate.com/...er-of-the-emotional-connection

research

shared by Beth Lingard on 26 Sep 11 - No Cached

Beth Lingard on 26 Sep 11

With another month in the rear view mirror, retailers are beginning the push for the 2011 holiday season. Those retailers should take note of a study recently released by Motista. The findings reveal that only 18 percent of consumers have an emotional connection to their retailers.

<div class="cArrow"> </div><div class="cContentInner">With another month in the rear view mirror, retailers are beginning the push for the 2011 holiday season. Those retailers should take note of a study recently released by Motista. The findings reveal that only 18 percent of consumers have an emotional connection to their retailers.</div>

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Mobile Design Strategy Part 2 Category Pages « Get Elastic Ecommerce Blog - 0 views

www.getelastic.com/strategy-part-2-category-pages

usability mobile

shared by Beth Lingard on 26 Sep 11 - No Cached

Mobile Product Page Design Tips « Get Elastic Ecommerce Blog - 0 views

www.getelastic.com/obile-product-page-design-tips

usability mobile

shared by Beth Lingard on 26 Sep 11 - No Cached

Beth Lingard on 26 Sep 11

Continuing in our series on mobile design strategy, today's post focuses on mobile product pages, including product information, calls to action, navigation and merchandising. Throughout this series, we approach design considering the conversion goal(s) for the page type with the understanding that the conversion goal for most pages is a click through to the next step in the buying process, not a completed sale.

<div class="cArrow"> </div><div class="cContentInner">Continuing in our series on mobile design strategy, today's post focuses on mobile product pages, including product information, calls to action, navigation and merchandising. Throughout this series, we approach design considering the conversion goal(s) for the page type with the understanding that the conversion goal for most pages is a click through to the next step in the buying process, not a completed sale.</div>

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Mobile Usability Update (Jakob Nielsen's Alertbox) - 0 views

www.useit.com/...mobile-usability.html

usability mobile

shared by Beth Lingard on 26 Sep 11 - Cached

Beth Lingard on 26 Sep 11

Jakob Nielsen's Alertbox, September 26, 2011 There's no need to declare this "the year of mobile." If anything, last year was the year of mobile in terms of the growth in both mobile usage and the availability of mobile sites and apps.

<div class="cArrow"> </div><div class="cContentInner">Jakob Nielsen's Alertbox, September 26, 2011 There's no need to declare this "the year of mobile." If anything, last year was the year of mobile in terms of the growth in both mobile usage and the availability of mobile sites and apps.</div>

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Mobile Cart Page Design and Testing Tips « Get Elastic Ecommerce Blog - 0 views

www.getelastic.com/mobile-product-page

usability mobile

shared by Beth Lingard on 26 Sep 11 - No Cached

Beth Lingard on 26 Sep 11

Continuing our series on mobile web design for ecommerce, today's installment focuses on the first step of the conversion funnel - the cart summary page. The key metrics for the cart summary page are bounce rate (aim to reduce cart abandonment), clicks on the checkout button and successful clicks back to the home, category or product page to continue shopping.

<div class="cArrow"> </div><div class="cContentInner">Continuing our series on mobile web design for ecommerce, today's installment focuses on the first step of the conversion funnel - the cart summary page. The key metrics for the cart summary page are bounce rate (aim to reduce cart abandonment), clicks on the checkout button and successful clicks back to the home, category or product page to continue shopping.</div>

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Shopping turns social and mobile, a study says - 0 views

www.internetretailer.com/...opping-turns-social-and-mobile

inspiration social research statistics

shared by Beth Lingard on 19 Sep 11 - No Cached

An E-retailer Puts a Human Face, or Two, on Its Facebook Page - 0 views

www.internetretailer.com/...-face-or-two-its-facebook-page

inspiration social

shared by Beth Lingard on 19 Sep 11 - No Cached

6 Epic Forces Battling Your Mega Menu - 0 views

www.uie.com/mega_menus

usability navigation

shared by Beth Lingard on 19 Sep 11 - No Cached

Mobile Design Strategy: Home Page Tips - 0 views

www.getelastic.com/design-strategy-home-page-tips

usability mobile

shared by Beth Lingard on 19 Sep 11 - No Cached

Efficiency - 0 views

uxmag.com/efficiency

usability inspiration research

shared by Beth Lingard on 15 Sep 11 - No Cached

Beth Lingard on 15 Sep 11

Part 2 of 7 articles on Essentials for Customer Centric Business

<div class="cArrow"> </div><div class="cContentInner">Part 2 of 7 articles on Essentials for Customer Centric Business</div>

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Being Predictable - 0 views

uxmag.com/...being-predictable

research inspiration usability

shared by Beth Lingard on 15 Sep 11 - No Cached

Beth Lingard on 15 Sep 11

Part 1 of 7 articles on Essentials for a Customer Centric Business

<div class="cArrow"> </div><div class="cContentInner">Part 1 of 7 articles on Essentials for a Customer Centric Business</div>

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MediaPost Publications The Seven Types Of Mobile Social Commerce 08/23/2011 - 1 views

www.mediapost.com/publications

research social

shared by Beth Lingard on 31 Aug 11 - No Cached

Beth Lingard on 31 Aug 11

The concept of social commerce can be taken literally, as in making a purchase directly through a social media property. This can be done, such as renting "The Big Lebowski" and watching it on Facebook. That's happening now, but as a revenue stream, it's insignificant.

<div class="cArrow"> </div><div class="cContentInner">The concept of social commerce can be taken literally, as in making a purchase directly through a social media property. This can be done, such as renting "The Big Lebowski" and watching it on Facebook. That's happening now, but as a revenue stream, it's insignificant.</div>

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MediaPost Publications Why They Stopped Using Foursquare 08/30/2011 - 2 views

www.mediapost.com/publications

research mobile social

shared by Beth Lingard on 31 Aug 11 - No Cached

Beth Lingard on 31 Aug 11

When I recently browsed my Foursquare contacts - admittedly to remove some dead weight because I was getting too close to the 1,000 friend limit - I saw that a number of friends had stopped using it. I wanted to know why, and several were kind enough to share their stories.

<div class="cArrow"> </div><div class="cContentInner">When I recently browsed my Foursquare contacts - admittedly to remove some dead weight because I was getting too close to the 1,000 friend limit - I saw that a number of friends had stopped using it. I wanted to know why, and several were kind enough to share their stories.</div>

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Millennials Study Provides New Data on Media, Shopping and Social Habits | Business Wire - 1 views

www.businesswire.com/...a-Media-Shopping-Social-Habits

personas research

shared by Beth Lingard on 25 Aug 11 - No Cached

Beth Lingard on 25 Aug 11

August 18, 2011 03:49 PM Eastern Daylight Time KANSAS CITY, Mo.--(BUSINESS WIRE)--Barkley, one of the largest independent marketing agencies in the U.S., in partnership with Service Management Group and The Boston Consulting Group, released findings today from a groundbreaking study of Millennials, "American Millennials: Deciphering the Enigma Generation."

<div class="cArrow"> </div><div class="cContentInner">August 18, 2011 03:49 PM Eastern Daylight Time KANSAS CITY, Mo.--(BUSINESS WIRE)--Barkley, one of the largest independent marketing agencies in the U.S., in partnership with Service Management Group and The Boston Consulting Group, released findings today from a groundbreaking study of Millennials, "American Millennials: Deciphering the Enigma Generation."</div>

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The UX Workshop.TV - - 1 views

theuxworkshop.tv

usability research

shared by Beth Lingard on 25 Aug 11 - Cached

Beth Lingard on 25 Aug 11

There has been increasing interest in our professional community around the research that informs our designs. Traditional user research may [...] This UX Show & Tell DC event with John Douglass took place on January 28th. This was a roundtable discussion [...] UXCamp DC is an ad-hoc unconference and is part of the larger BarCamp movement.

<div class="cArrow"> </div><div class="cContentInner">There has been increasing interest in our professional community around the research that informs our designs. Traditional user research may [...] This UX Show & Tell DC event with John Douglass took place on January 28th. This was a roundtable discussion [...] UXCamp DC is an ad-hoc unconference and is part of the larger BarCamp movement.</div>

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