MobileWeb2Go

scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses

The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.

There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.

AR focuses on superimposing information on a still or moving image. The possibilities are virtually limitless.

The report found that of all the 2D barcodes currently available, QR codes is the most popular, accounting for 87% of all marketing campaigns investigated by the firm. Microsoft tags were second, accounting for only 10% of campaigns.

The report also found that 40% of the codes used by companies directed consumers either to the company’s homepage or a commerce-oriented website.

With this technology, created by Micros Retail, sales associates will be given Apple iPhones to process mobile sales and wirelessly e-mail receipts to customers, which in addition to building a relationship between associate and customer, expedites sales. Devices will also be equipped with the brand’s Gucci Style app (with customers encouraged to visit the company’s digital flagship at gucci.com), as well as other tools to enhance the in-store shopping experience such as Google translator, maps and a currency converter.

QR codes enable us to make the transition between digital and brick and mortar seamless,” said Patti Cohen, executive vice president, global marketing and communication at Donna Karan International, adding that the brand’s QR codes dovetail with the retailers’ own digital programs.

ScanLife is calling this new offering a Designer Code mobile barcode service.

It claims this, “allows those creating 2D codes, like QR codes, the ability to select from a number of different colour schemes and include images like a brand logo within the code’s design.”

The No. 1 reason users will scan a QR code is to get a discount or a coupon.

Twenty-eight percent of Zillow's weekend traffic is coming from a mobile device

Twenty-two percent of Fortune 500 companies are using QR codes.

Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return.

The company has designed a QR code system and scanning application that, when used with a smart phone, will let consumers accumulate points for each scan.

These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement.

55% of mobile consumers in the U.S. are interested in receiving mobile coupons, especially through interaction with NFC technology. The report notes, however, that only 10% of consumers have ever received a coupon.

1. Provide instructions near the QR Code

2. Give people an incentive

3. Educate your audience ahead of time

In just the two years since the release of Apple's iPad, the U.S. tablet market has reached a "critical mass," with nearly one in four smartphone owners also using a tablet in the three-month period ending in April, according to data released by market researcher ComScore.

Tablet use among smartphone owners has more than doubled in the past year, going from 9.7 percent last year to 23.6 percent this year, ComScore found.

"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan, ComScore's senior vice president of mobile,

When customers scan the QR code, according to Mobile Commerce Daily, they’ll be taken to a Johnny Rockets’ mobile-friendly landing page where they’ll be asked to provide their name, address, city, state, zip code, and the location of the Johnny Rockets they go to the most.

They’ve placed the QR codes on table tents in their restaurants, which gives consumers ample time to scan them with their phones.

mobile web traffic has risen as much as 35% since July 2011.

 mobile traffic represented an average of 10.55% of total web traffic during the last week of February 2012, which shows a growth of 34.44% when compared to the earlier report.

PCs still holding on to 89.45% of all traffic

The survey results from the independent mobile ad network found that mobile has surpassed TV in terms of time spent,with mobile web users spending more than a quarter (27%) of their media time on mobile as compared with 22% of their media time on TV and 32% online.

Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users and two thirds (66%) of mobile users say that they are just as comfortable with mobile advertising as they are with TV or online advertising.

Online retail sales were about $60 billion in 2011, roughly 15% of total retail sales, according to Forrester. That is up 2 percentage points from 2010 and 9 percentage points from 2005.

Mobile is currently only 2% of online retail sales, or about $6 billion.

About 16% of consumers use mobile devices to look up product information, 30% use them to look up store hours and 23% use them to locate a store.

it is important to drill down to where you have a presence, what you do on there are why rather than rashly signing up to every site going and leaving them lacklustre.  Taking a step back to research and consider where your customers are hanging out online and and what strategy you can employ to reach them is essential.

GREEN - the one where your customers hang out most, and makes most sense to your marketing strategy.  Green = Go! This is the site you should start with. Commit some time to updating it regularly, and read around how other businesses are using this channel for marketing. AMBER - these are the social media tools that could add value to your marketing, but should be considered as your business progresses and you find you have some extra time to commit. RED - Avoid these at start-up stage. These may be sites you could justify to yourself using as marketing tools, but they are not an immediate priority. Ditch them for now and put them in your business plan under 'growth strategy'.

Finding Content at Your Fingertips - Google Alerts is absolutely your best friend for narrowing down hours of thinking through "what on earth can I post about".

Mobile phone usage and internet traffic are growing at a staggering rate, causing powerful changes in consumer behaviour and in the way people socialise and work together.

Most company websites are not easy to use on mobile devices, meaning they are increasingly irrelevant to the average consumer. If you want to attract new customers, build rapport with existing clients or offer new services or other value online, then mobile is on the must-do list.

A new approach to mobile-friendly web design is to create a website which will detect and adjust to the size of the device it is viewed on. Mobile responsive website design means a single site works well on all devices, future-proofing your website as new devices become popular.

It found that Android devices lead the way in overall popularity at 51% followed by iPhones at 38%. 

The numbers for Android devices are skewed even higher for the young age group at 58%, showing that marketers must ensure that their sites are equally optimised for apps and web browsers via Android devices as they are for iOS devices.

88% of consumers who shop using mobile apps on Android tablets report the highest levels of satisfaction compared to 71% of iPad users. Similarly satisfaction among Android smartphone users is 69% versus 66% on iPhone

Where your visitors are coming from – very important if you’re targeting a specific audience.How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.