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In just the two years since the release of Apple's iPad, the U.S. tablet market has reached a "critical mass," with nearly one in four smartphone owners also using a tablet in the three-month period ending in April, according to data released by market researcher ComScore.

Tablet use among smartphone owners has more than doubled in the past year, going from 9.7 percent last year to 23.6 percent this year, ComScore found.

"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan, ComScore's senior vice president of mobile,

Mobile phone usage and internet traffic are growing at a staggering rate, causing powerful changes in consumer behaviour and in the way people socialise and work together.

Most company websites are not easy to use on mobile devices, meaning they are increasingly irrelevant to the average consumer. If you want to attract new customers, build rapport with existing clients or offer new services or other value online, then mobile is on the must-do list.

A new approach to mobile-friendly web design is to create a website which will detect and adjust to the size of the device it is viewed on. Mobile responsive website design means a single site works well on all devices, future-proofing your website as new devices become popular.

1. Provide instructions near the QR Code

2. Give people an incentive

3. Educate your audience ahead of time

These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement.

55% of mobile consumers in the U.S. are interested in receiving mobile coupons, especially through interaction with NFC technology. The report notes, however, that only 10% of consumers have ever received a coupon.

With this technology, created by Micros Retail, sales associates will be given Apple iPhones to process mobile sales and wirelessly e-mail receipts to customers, which in addition to building a relationship between associate and customer, expedites sales. Devices will also be equipped with the brand’s Gucci Style app (with customers encouraged to visit the company’s digital flagship at gucci.com), as well as other tools to enhance the in-store shopping experience such as Google translator, maps and a currency converter.

QR codes enable us to make the transition between digital and brick and mortar seamless,” said Patti Cohen, executive vice president, global marketing and communication at Donna Karan International, adding that the brand’s QR codes dovetail with the retailers’ own digital programs.

it allows Floratech to provide a wealth of information that would not otherwise be possible to include on the product label due to space restrictions. This information provides full disclosure of the ingredients as well as useful data regarding the raw materials within the product. This information is available 24/7.

This technology allows mobile device users to gain immediate access to the claims, efficacy, and other important information regarding every product supplied by Floratech.

1 billion consumers will own smartphones by 2016, with U.S. users owning 257 million smartphones and 126 million tablets. By 2016, 350 million employees will use smartphones, with 200 million of them bringing their own.

Mobile spending will reach $1.3 trillion by 2016, or 35 percent of the technology economy, with the app market generating $56 billion by 2015.

Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.

1. Use Technology Tools To Listen And Learn

2. Be Prepared And Set Expectations You Can Live Up To

3. Decide Who You're Going To Respond To--And Who You Can Ignore

Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions: 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011 49% of cell owners say that their phone operates on a smartphone platform common to the US market,1 up from 39% in May 2011

While 7.96% of US Web traffic is mobile, in some countries mobile web accounts for over 50% of web traffic.

1. Give consumers a compelling reason to scan it.

2. Make sure you have a mobile friendly website.

3. The code must be readable with a variety of phones.

According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with 90M of which being smartphones.

Mobile Web browsers were used by 44% of subscribers — up 2.9%

Youth marketing agency Archival Youth Marketing have conducted a survey of over 500 students on 24 college campuses across the US to find out what they think about QR Codes. Of the students surveyed 81% owned a smartphone and 80% had previously seen a QR code. 21% of the students successfully scanned a QR Code when shown an example and 75% of the students said they are “Not Likely” to scan a QR code in the future. (The infographic below is reproduced with the express permission of Archival)