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However, in the rush to jump on the bandwagon and join in with this critical new channel, they are forgetting to educate their own employees, and it is hurting the efficacy of any efforts that they are making.

After all, mobile isn’t just new to companies and their marketing campaigns. It’s new to consumers, too. Many of them haven’t had their smartphones for more than a few months, and they’re still discovering what is possible. Though they may have heard of the popular services that businesses are joining by the thousands, these consumers may not yet know how to make them work on their own devices.

Equally, if QR codes are being posted on advertising, signage, or menus as a part of a mobile commerce campaign, then it is important to make sure that the staff – especially those who will be interacting with the customers that could be using those barcodes – understand what they are and that they can be scanned with smartphones when a scanning app has been installed on the device. That simple information can be enough to encourage its use by the consumer.

it allows Floratech to provide a wealth of information that would not otherwise be possible to include on the product label due to space restrictions. This information provides full disclosure of the ingredients as well as useful data regarding the raw materials within the product. This information is available 24/7.

This technology allows mobile device users to gain immediate access to the claims, efficacy, and other important information regarding every product supplied by Floratech.