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According to a survey by DDB Worldwide, 27% of people who have liked a brand on Facebook say they often click that little thumbs-up button, and an additional 49% do it occasionally.

Consumers are more willing to interact with branded pages.

Interactions with branded pages will be a key metric to watch in 2011.

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

reveals that more than 20 million scans have been recorded through the quarter. 

it is expected that in the United States alone, there will be 115.8 million smartphone users by the time this year comes to an end.

Statistics indicate that 64 percent of smartphone owners already take part in mobile commerce.

Where your visitors are coming from – very important if you’re targeting a specific audience.How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.

When the customers used the QR codes to reach the portal, they now have many options available. Those who scan the QR codes are able to pay their bills on the internet, but they can also have a look at detailed information regarding their energy use, and read about rebate programs and energy savings tips that can help them to reduce the amount they are spending on this service. House added that “It’s a kind of one-stop-shop for members.”

Firm suggests that change-resistant businesses could face obsolescence

Consumer friendly mobile commerce services may solidify the future of some companies

Tech-savvy companies may become stronger competitors in their industry

Study suggests that practical augmented reality will become more prominent in the near future

Wearable augmented reality systems may be more inline with the wants of consumers

scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses

The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.

There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.

Customers who scan the QR code will be automatically redirected to a special mobile site that will provide them with step-by-step video instructions to create a tasty meal with a surf and turf theme. Moreover, each of the items in the menu’s recipes are available in the “What’s for Dinner?” displays in the grocery locations.

“Our main goal is to provide guests the opportunity to access information quickly and easily – both inside our stores and remotely at home.”

When customers scan the QR code, according to Mobile Commerce Daily, they’ll be taken to a Johnny Rockets’ mobile-friendly landing page where they’ll be asked to provide their name, address, city, state, zip code, and the location of the Johnny Rockets they go to the most.

They’ve placed the QR codes on table tents in their restaurants, which gives consumers ample time to scan them with their phones.

At one point, QR codes were just looked at as cool and fun.  But now, they are proving to be reliable way to share information. 

1. Front Door or Host/Hostess Area:

2. Foursquare:

QR codes have been misused and overused lately, but the fact remains that they are a great way to link the printed world with the digital one. Once a PDF document is printed, all the functionality of its hyperlinks are lost, but a QR code can bring a print reader right back to the web.

Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.

US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. 3) Mobile searches have quadrupled in the last year, fo

The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.

On a quarterly basis, the number of 2D mobile codes in magazines grew from 252 in Q1 to 1155 in Q3 (up 228%).

While there is still some fragmentation in the market among code types used in magazines, QR codes had a 62% share in Q3 compared to 30% using Microsoft Tags, 4% using SpyderLynk SnapTags, and 3% using JagTag solutions. 

Among brands leveraging codes in Q3, Revlon led the pack with 37, followed by Cuisinart with 26, Garnier with 25, Delta with 20 and John Frieda with 19. 

The primary mobile browsing applications are:Opera Mini/Mobile – 21.90% (up 0.38%)Android — 21.06% (down 0.25%)iPhone — 19.50% (down 0.54%)Nokia browser — 11.53% (up 0.11%)UC Browser — 8.47% (up 0.70%)

May’s mobile usage increased to 10.11% of all web activity

What is mobile marketing? Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.

1.4 B Internet Users 4B wireless subscribers worldwide Facebook has 600k new subscribers per day, increasing login rate through mobile devices 3B SMS users worldwide. USA lags. 400M worldwide accesses mobile web. 44M in the USA

97.5% of the market share for mobile search goes to, you got it, Google. Shorter time to find stuff. Different Algorithm and their main search.