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53 percent of Americans haven’t ever used a QR code.

47 percent of people using QR codes, however, is still a significant amount.

71 percent of respondents said that QR codes are “pointless.” 68 percent of this particular demographic said that they’d rather just type in a company’s web address

The survey results from the independent mobile ad network found that mobile has surpassed TV in terms of time spent,with mobile web users spending more than a quarter (27%) of their media time on mobile as compared with 22% of their media time on TV and 32% online.

Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users and two thirds (66%) of mobile users say that they are just as comfortable with mobile advertising as they are with TV or online advertising.

Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.

US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. 3) Mobile searches have quadrupled in the last year, fo

The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.

Because there are various types of phones, with various types of communications technologies on them, there are also many types of mobile marketing: SMS MMS Mobile Web Apps Bluetooth Location-Based QR Codes Banner Ads Mobile Websites

Mobile Website is an optimized website for viewing on a mobile phone.  Since smart phone screens are generally around three inches wide by four inches tall (or thereabouts), viewing a regular website often displays the text and images too small to read. By optimizing websites for mobile devices, your company can deliver a better web experience for the small screen user, thus increasing the chances that user might interact with the site the way you want them to.

A perfect example of a well-done mobile website is that of pizza maker Papa John’s. Pick up a smart phone and browse to papajohns.com. (It won’t work in a web browser, you’ll have to see it on your phone.) The site is designed so the on-the-go visitor has just a couple of options and can quickly do the most likely thing a mobile user will want to do on papajohns.com: Order a pizza.

Of course, there is a lot more to this and the mix and meeting point of resizing of images, while also ensuring they keep an air of quality can take plenty of skill. Aside from images and resizing there are other considerations at hand. To jump to the point; sometimes you don’t need to fit all the information from the big screen onto the small screen – the essentials are what matter. Responsive design cuts out all the needless stuff and gives people a web version of the site that is easy to navigate, without them having to zoom in and also provides them with what they want to see. It eliminates the noise and makes the whole mobile browsing experience a pleasure.

The No. 1 reason users will scan a QR code is to get a discount or a coupon.

Twenty-eight percent of Zillow's weekend traffic is coming from a mobile device

Twenty-two percent of Fortune 500 companies are using QR codes.

As part of their Q1 2012 Consumer Benchmark Survey, customer experience (CX) research and consulting firm, Temkin Group asked 10,000 U.S. consumers about their QR Code usage. Results show that 24% of consumers are using QR Codes but the usage is heavily weighted towards younger consumers (chart below). Approximately one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.

it allows Floratech to provide a wealth of information that would not otherwise be possible to include on the product label due to space restrictions. This information provides full disclosure of the ingredients as well as useful data regarding the raw materials within the product. This information is available 24/7.

This technology allows mobile device users to gain immediate access to the claims, efficacy, and other important information regarding every product supplied by Floratech.

1. Mobile Shopping Doesn’t Equal Mobile Purchasing

2. Men Are More Likely To Consult Their Phone

3. Mobile Devices Often Trump Computers

1 billion consumers will own smartphones by 2016, with U.S. users owning 257 million smartphones and 126 million tablets. By 2016, 350 million employees will use smartphones, with 200 million of them bringing their own.

Mobile spending will reach $1.3 trillion by 2016, or 35 percent of the technology economy, with the app market generating $56 billion by 2015.

Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.

Stories take us away from what we’re doing, and bring us somewhere else. Stories are humanities currency.The better the stories you tell, the more interesting you become.

here’s a basic structure that works perfectly for telling almost any story.1. Exposition: scene and setting2. Conflict: The problem on which the story is based3. Rising Action: The journey from conflict to resolution4. Resolution: The solution to the problem (not always something everyone will be happy about)5. Denouement: What happens after the resolution

48% of the respondents in the AT&T Mobile Marketing Survey point to an increase of 10% to 25% in traffic, while 14% have increased traffic 26% to 50%.