As part of their Q1 2012 Consumer Benchmark Survey, customer experience (CX) research and consulting firm, Temkin Group asked 10,000 U.S. consumers about their QR Code usage. Results show that 24% of consumers are using QR Codes but the usage is heavily weighted towards younger consumers (chart below). Approximately one-third of consumers younger than 40 years old use QR Codes at least a couple of times per month.
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The Shocking Truth About QR Code Use « iMediaConnection Blog - 0 views
24% Of Consumers Are Using QR Codes - 0 views
QR codes forecasted to bring proximity-based action oriented marketing to $2.3 billion ... - 0 views
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Proximity based, action oriented marketing solutions saw an exponential growth to its demand last year, and a Smith’s Point Analytics report is now suggesting that it may bring this market to the $2.3 billion mark by the year 2016.
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According to the report’s author, Peter Crocker, “QR codes and proprietary 2D barcodes are popping up everywhere and we estimate that outside of Japan, 164 million unique codes will be created in 2012.”
QR Codes Foster Quick Donations and Build Trustability - Think customers: The 1to1 Blog - 0 views
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New England Organ Bank, which operates under Donate Life New England, a division of Donate Life America, has developed a new strategy that will include putting QR codes on future printed materials. By scanning the code, users will be directed to a mobile-friendly version of the donor form. Those who wish to register as organ donors can sign up quickly and efficiently with a straightforward, single-page form that makes giving the gift of life as easy as taking a breath.
When is the Best Time to Tweet? | Knowledge Enthusiast - 0 views
[Infographic] The Future of Social Mobile Communications in the Enterprise - 0 views
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The infographic below shows "three generations" of mobile phones in the workplace and ponders what could come next.
4 Mobile Marketing Trends to Watch - 0 views
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QR codes have reported the largest growth (63%) in the past six months. Activation through mobile can be a great opportunity to extend the conversation from a traditional medium and represents a tracking mechanism. However, it is only as good as the content provided; it needs to be done at the right time with the right content, providing value to the consumer.
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visual (QR codes), mobile visual search (Google Goggles), audio (Shazam), and native (SMS, MMS).
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According to comScore, 45% of all Facebook traffic and 55% of all Twitter traffic is mobile.
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QR codes have reported the largest growth (
7 Surprising Facts About Mobile Shoppers - 0 views
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1. Mobile Shopping Doesn’t Equal Mobile Purchasing
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2. Men Are More Likely To Consult Their Phone
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3. Mobile Devices Often Trump Computers
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5 Tips for making sure you don't screw up your social media strategy | memeburn - 0 views
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One of the biggest downfalls is that brands often rush into the online and social media space without fully thinking it through or tying to incorporate it into their other marketing activities.
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Social media plays a pinnacle role in terms of helping companies get into their consumer’s mindset, understand how they want to be communicated with and actively engage with them.But not everybody is getting it right. There are a number of brands constantly making mistakes in the space and paying the price for it.
Preparing for a mobile-first world - Tech News and Analysis - 0 views
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1 billion consumers will own smartphones by 2016, with U.S. users owning 257 million smartphones and 126 million tablets. By 2016, 350 million employees will use smartphones, with 200 million of them bringing their own.
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Mobile spending will reach $1.3 trillion by 2016, or 35 percent of the technology economy, with the app market generating $56 billion by 2015.
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Apple, Google and Microsoft are expected to control 91 percent of the U.S. smartphone market and 98 percent of the U.S. tablet market by 2016.
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Mobile web use rising across all demographics in the U.S. : News :: Brafton - 0 views
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eMarketer said that 29.7 percent of Americans were accessing the mobile web regularly. Compared to the 20.2 percent at the end of 2010, this is substantial growth. Moreover, early predictions for 2012 suggest more than 36 percent of Americans.
The Truth About Pinterest for Your Small Business - Business Insider - 0 views
QR Codes Are Useless Eye Candy Unless You Add Strategic Intelligence Behind Them - Busi... - 0 views
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48% of the respondents in the AT&T Mobile Marketing Survey point to an increase of 10% to 25% in traffic, while 14% have increased traffic 26% to 50%.
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48% of the respondents in the AT&T Mobile Marketing Survey point to an increase of 10% to 25% in traffic, while 14% have increased traffic 26% to 50%.
% of Mobile Web Traffic Growing Past Half in Some Places | Wireless And Mobile News - 0 views
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While 7.96% of US Web traffic is mobile, in some countries mobile web accounts for over 50% of web traffic.
4 Ways Marketers Can Keep QR Codes From Dying - QR Code Press | QR Code Press - 0 views
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As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.
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First, businesses need to have offers that are QR code-specific.
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Second, there is a difference between using QR codes in unique ways to get noticed, and using QR codes in unique ways just to be weird.
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U.S. magazines show resounding favor for QR codes - QR Code Press | QR Code Press - 0 views
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99% of the top 100 U.S. magazines utilized QR codes in the first quarter of 2012. QR code use in this sector is up 288% over the same period in 2011, showing that publishers are beginning to take the codes more seriously. The report notes that these magazines used at least one QR code, which could be associated with advertising, service promotions, or exclusive digital content that is a companion to the magazine itself.
ScanLife to show the effectiveness of QR codes in marketing - QR Code Press | QR Code P... - 0 views
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Per ScanLife’s recent 2012 quarterly report consumers are scanning a lot more now, by about157% from this same time last year.
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Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods and services. These companies have found that using QR codes can be tricky, however, with many failing to utilize them effectively.
Google Gives Clarity On Responsive Web Design And Mobile Search | Spyder Trap Online Ma... - 0 views
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