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New England Organ Bank, which operates under Donate Life New England, a division of Donate Life America, has developed a new strategy that will include putting QR codes on future printed materials. By scanning the code, users will be directed to a mobile-friendly version of the donor form. Those who wish to register as organ donors can sign up quickly and efficiently with a straightforward, single-page form that makes giving the gift of life as easy as taking a breath.

The earthquake that devastated Haiti nearly two years ago was followed by a massive relief effort that was supported in part by millions of dollars in donations by people who used mobile phones to text $5 or $10 to disaster aid groups.

Mobile giving has also gotten religion -- literally. Some churches in Los Angeles and parts of Arizona have recently tested systems that allow their members use cellphones to make their Sunday-morning offerings virtually, instead of dropping coins, bills or envelopes in a plate passed down the pew.

Many disaster aid campaigns have relied on contributions of fixed amounts, such as $5 or $10, via texting, with wireless carriers dropping the texting fees and collecting the donations to distribute to charities. But new tools make it possible to make more generous donations via an SMS message or a smartphone app linked to a credit card or other account, Plank said.

“We exceeded expectations with over 190,000 downloads within the first six seeks, a 6% response to ‘Donate $10 Now’ and a 3.9% response to volunteer submissions,” said Bernica Kalan, Marketing Director at GetJar, who helped to implement to QR code campaign.

Some nonprofits are using QR codes in newsletter and other publications  Readers who scan the QR code are taken to a webpage where they can sign up for e-Newsletters or online magazines.

With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.

The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.

product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.