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Some simply do not understand how the codes work, but the majority does not see any gain in scanning them. Mobile marketers and companies using the codes have struggled to find a way to entice consumers into scanning the codes, but the reality seems to be that consumers will not do so if they will not get something in return.

The company has designed a QR code system and scanning application that, when used with a smart phone, will let consumers accumulate points for each scan.

Perx, a smartphone app from Singapore-based Maiplay Pte. that’s designed to replace all the cards in a consumer’s wallet with a single, easy way to get loyalty rewards.

they scan the QR code provided by the merchant when they check out. That, in turn, serves just like a stamp on an old paper card and counts towards the shopper’s next reward; Perx notifies the consumer instantly when they’ve reached that milestone. Meanwhile, users can also “spin the wheel” for a chance to win instant prizes.

There have been many attempts to create a WORA platform but none has really succeeded. WORA stands for Write Once Run Anywhere. Some progress was made in the pre iPhone era where platforms were getting developed which could support majority of the feature phones. It tackled the challenge of different screen size and varying user interaction standard reasonably well.

Here are 3 possibilities: 1)      Tablet usage expands to significantly eat into the desktop and laptop usage 2)      Voice technology becomes robust and usable enough to offer a new dimension to user interface design 3)      The Metro UI from Microsoft effectively manages to create a uniform container for application to run in smartphone, tablet and desktop

SpyderLynk came up with a simple design — a company logo inside a circle with breaks in it — that consumers can photograph with their mobile phones to connect to online promotions.

What is mobile marketing? Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign. Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is currently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.