Group items tagged

Some 5 percent of Americans — and 15 percent of smartphone owners — have scanned such a code in the last three months, according to new figures due to be released on Monday by Forrester. A year ago, only 1 percent of Americans had been willing or able to do so.

codes provide an efficient and cheap means to link the online and offline worlds.

Digimarc, are pushing methods for embedding the codes into the page so that they don’t disturb the visual layout. The challenge, though, is that it is harder for readers to know that there is more content available.

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

reveals that more than 20 million scans have been recorded through the quarter. 

ipad users make up 68% of all mobile shoppers

iPad users were also found to have significantly higher conversion rates than other mobile devices. The iPad conversion rate was 1.5 percent, when compared to 0.57 percent among other forms of mobile device.

It suggested that 34 percent of smartphone users have bought a product or service with their mobile device, whereas only 20 percent of standard phone users had done the same.

Across all of these device users, there has been an 8 percent increase in interest for using a mobile device as a part of the overall shopping experience and to make a purchase over the last two years. Again, among both feature phone and smartphone users, 38 percent feel that being able to buy products using a mobile device is at least somewhat important. In this, smartphones feel more strongly that this is the case, as 59 percent of them believe that it is as least somewhat important to be able to buy something using the device.

SHAPE, the leading active lifestyle magazine for women, reached record breaking numbers in mobile sweepstakes entries using a 2D Barcode, such as a Microsoft Tag or QR Code, with its November issue Microsoft Tag campaign.  Commemorating the brand's 30th birthday, SHAPE created with Nellymoser (http://www.nellymoser.com), a mobile marketing company, an interactive sweepstakes offering readers the opportunity to win close to 1000 products throughout the issue.

This celebratory campaign allowed readers to scan-to-win everything from an exercise bike to their favorite mascara, as well as other SHAPE picks featured on the pages of the magazine.

2. If you're not embracing social media, get in the game.

5. Be mobile.

6. QR Codes explode

it is expected that in the United States alone, there will be 115.8 million smartphone users by the time this year comes to an end.

Statistics indicate that 64 percent of smartphone owners already take part in mobile commerce.

Provide a meaningful call to action.

Make the interaction worthwhile.

The Mobile Wallet

Use in Ecommerce

Coupons are Big Business

Focus on user experience.

Know your audience.

Have a point.

Mobile websites are becoming an increasingly necessary tool as more consumers get their Internet information via their mobile devices such as cell phones, tablets and smaller portable laptops.

"In essence the Internet as we know it is changing now and will continue to do so dramatically over the next two to three years," said Lee Weiner, Co-Founder of Direct Marketing Concierge

Mobile websites, strategic implementation of QR codes and full in-house produced marketing campaigns have set Tampa-based Direct Marketing Concierge apart as a unique player in the changing landscape of cutting-edge marketing.

even as quick response (QR) codes start to gain traction, they are under threat from the next generation of technologies that offer new and unique forms of interaction between print and digital media, such as near-field communication (NFC) augmented reality (AR), digital watermarking and even iQR Codes.

Near-field communication

Augmented reality