MKT392 SocialMediaMarketingF11

Brand names = namethis Not dissimilar to 99designs, this is a way of creating a 48-hour contest to find a brand name for your venture. The namethis community suggests names, and then votes on the best ones. Fees are paid to the best three ideas. It costs $99 to harness the namethis crowdbrain. Business innovation = Chaordix "When you take direction from employees, customers, partners and other people passionate about your business, you will outperform the competition." Spawned from now defunct crowdsourcing startup Cambrian House, Chaordix is an enterprise platform for people who want to engage the crowd via the web to "submit, discuss, refine and rank ideas or other contributions" in order figure out "the most-likely-to-succeed solutions". A one-stop shop for businesses that want to feel the love of the crowd.

A quick YouTube video that gives a simple overview of what crowdsourcing really is.

"Ankit Sharma highlights five peripheral factors that affect the motive alignment of the crowd which is the prime determinant of success of the crowdsourcing initiative, directly affecting user participation. "

The site allows people with a common interest to come together and pool their contributions to create an inducement prize. Anyone can start a prize on any topic-from large social issues to smaller personal pursuits-and anyone with the ability to claim the prize can submit a solution. It's the best way to achieve real results.

Interesting. This is one of those tools that creates mixed feelings for me. On one hand, I think it is a great application of social technologies for a potentially good cause. On the other hand, I just don't see it getting any traction. Especially in this economy. But maybe I'm just being overly pessimistic. Time will tell. Great way to illustrate the crowdsourcing concept though. Nice find Matt.

this company is great and I chose to use them for Q4. They seem so awesome.

InnoCentive is the open innovation and crowdsourcing pioneer that enables organizations to solve their key problems by connecting them to diverse sources of innovation including employees, customers, partners, and the world's largest problem solving marketplace. Our proven Challenge Driven Innovation methodology, community of millions of problem Solvers, and cloud-based technology platform combine to fundamentally transform the economics of innovation and R&D through rapid solution delivery and the development of sustainable open innovation programs.

Crowdsourcing platform

Quora is a question-and-answer website created, edited and organized by its community of users. The site was founded in June 2009, launched in private beta in December 2009, and made available to the public on June 21, 2010.[5] Quora aggregates questions and answers to topics and allows users to collaborate on them by editing questions and suggesting edits to other users' answers.[6] Quora's main competitors are social bookmarking sites like reddit, social networking sites like ChaCha, Yahoo Answers, LinkedIn, Formspring, Answerbag and Answers.com, and expert question-answer communities like the Stack Exchange.

How to successfully crowdsource on Facebook.

Helpful for LinkedIn

Great initial spot for Q4 but it requires more research.

Example of a company that used crowdsourcing to create a major snack food ad.

Provides 15 awesome companies that are really hitting it home with their crowdsourcing tactics

Example of the Embracing Strategy

"They're experts. They're leaders. And they're not on our Payroll."

nvited consumers to create designs of toy robots and construction models