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Victoria Rusin

Why companies must embrace customer complaints - 1 views

blog.marketculture.com/...st-embrace-customer-complaints

m5 social media strategies embracing

shared by Victoria Rusin on 03 Oct 11 - No Cached
  • Victoria Rusin on 03 Oct 11
     
    An example of how a pizza place embraced customer complaints. M5 Q1 Embracing.
Victoria Rusin

The importance of listening to your customer - 3 views

www.helium.com/...of-listening-to-your-customers

m5 listening social media strategies

shared by Victoria Rusin on 03 Oct 11 - No Cached
  • Victoria Rusin on 03 Oct 11
     
    Describes why listening to customers is vital for a business. Helps with M5 Q2.
Katie Costello

Consumers Talk, Companies Listen - The Buzz Bin - 1 views

www.livingstonbuzz.com/...onsumers-talk-companies-listen

Marketing consumers listen strategy M5 Q1 engage respond

shared by Katie Costello on 03 Oct 11 - No Cached
  • Company monitors Twitter and replies to the customer to offer additional support. Customer blogs about experience and how much they like (or dislike) product and/or company.
  • Katie Costello on 03 Oct 11
     
    Has a bit of information that's helpful for M5 Q1 on how companies can talk/engage with their audience.
Sarah Zawadzki

Develop a Social Media Strategy in 7 Steps | Conferences and Events | Social Media Cons... - 0 views

www.convinceandconvert.com/...cial-media-strategy-in-7-steps

strategy m5

shared by Sarah Zawadzki on 03 Oct 11 - Cached
  • Sarah Zawadzki on 03 Oct 11
     
    Another look on developing a social media strategy.
Margaret Zimmer

Groundswell Ideas - 0 views

www.slideshare.net/...groundswell-ideas

Groundswell Energizing Sales

shared by Margaret Zimmer on 03 Oct 11 - No Cached
  • Margaret Zimmer on 03 Oct 11
     
    This short slideshow is a basic overview of Groundswell ideas, but I thought that the last slide was very interesting. According to Bernoff sales falls into the strategy of Energizing. Looks like they didn't leave it out after all.
Leah Mosher

Groundswell in real life - Renata's Social Media Blog - 0 views

brittosm.posterous.com/16108304

groundswell socialmedia m5 post

shared by Leah Mosher on 03 Oct 11 - No Cached
  • Leah Mosher on 03 Oct 11
     
    real-life use of POST method. Useful for question 4 in the journal.
Katie Costello

Groundswell Awards Submission > Energizing > Intuit Social Campaigns Inspire Consumers ... - 0 views

creativemedia.intuit.com/...index.html

M5 Q1 Marketing consumers strategy social energize

shared by Katie Costello on 03 Oct 11 - No Cached
  • Intuit created new ways for people to engage with its flagship brands
  • campaign
  • contest created new opportunities to energize promoters, connect them with others like them to share their experiences and to amplify their voices across social networks
  • ...7 more annotations...
  • he opinion of a friend who uses one of its products is the most powerful endorsement the company can ge
  • user communities and ground-breaking social-media campaigns.
  • helped Intuit learn more about the people who participated, created opportunities to reach out to them beyond the campaigns and generated improved SEO results.
  • campaign brought America's entrepreneurs together to help fuel their growth by providing free products, services and resources that enable them to attract customers and save and make money.
  • ontest, engaging consumers across Facebook, MySpace and Twitter by asking them to use their status updates to answer a series of questions.
  • judged by the creativity of their responses, relevance to the question and ability to get the word out on social networks. The winners received more than $100,000 in cash and prizes, with a $25,000 grand prize.
  • these campaigns drove increase in awareness, familiarity and purchase intent
  • Katie Costello on 03 Oct 11
     
    Gives an example on how one company energized their consumers in order to make them more engaged and increase awareness. Good for Q1
Matthew McDermott

Social Technographics Profile of Alpha Moms - YouTube - 5 views

www.youtube.com/watch

M5 social Technographics

shared by Matthew McDermott on 02 Oct 11 - No Cached
  • Matthew McDermott on 02 Oct 11
     
    POST method + Social Technographics. This is excellent for Module 5
Matthew McDermott

8 Ways To Listen To Your Customers - 1 views

www.businessinsider.com/isten-to-your-customers-2010-6

M5 listening Groundswell

shared by Matthew McDermott on 02 Oct 11 - Cached
  • 8 Ways To Listen To Your Customers   2/10     Focus Groups
  • Social media
  • You can create "open communities" within your business to gain direct access to your customers' opinions and thoughts. For example, have customers submit their email addresses for newsletter mailing lists or updates, and you can also send them an occasional note asking how you're doing.
  • ...10 more annotations...
  • Surveys are a classic way of gathering customer feedback, and even though they're not interactive, the insights they offer can be incredibly valuable.
  • the most effective strategy for gathering customer feedback is a combination of these approaches.
  • Focus groups give you more in-depth insights than surveys. They're "qualitative," Aoyama tells us. "They tell you why and how something is happening.
  • Social media outlets (or "listening platforms," as Frankland terms them) are inherently about building relationships with your customers. They make it easier than ever to listen to customers' concerns, see what makes them happy, and catch any problems immediately.
  • what you're doing wrong.
  • And remember: this process is about dialogue. The worst thing you could do would be to ask your customers for their opinions, and then not do anything in response.
  • Or, establish the option to register a username and profile on your website, and you'll find out more important details about who your customer is.
  • To know what customers are thinking, ask them,
  • The lesson: it's all about reaching out.
  • Whether your customers are filling out a standardized form or having a one-on-one conversation with you, asking them for feedback allows you to get deeper insight into how they feel about your business, and what you can do to make it better.
  • Matthew McDermott on 02 Oct 11
     
    Insightful, and helpful for q1
Sarah Burke

Why Listening is Important in Social Media? | Virtus Social Media - 3 views

www.virtussocialmedia.com/...g-is-important-in-social-media

Social Media Listening M5

shared by Sarah Burke on 29 Sep 11 - No Cached
  • Ryan Fennell on 30 Sep 11
     
    has some good points for question 2
  • Matthew McDermott on 02 Oct 11
     
    I found this very helpful - thanks!
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