a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.
Forrester 2011 Groundswell Awards - 0 views
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A look at the companies that Forrester deemed as winners for embracing the groundswell concept.
Gary Vaynerchuk about his secret of success - YouTube - 1 views
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Re-branding and personal branding - interview with Gary Vaynerchuk
37signals: Web-based collaboration apps for small business - 1 views
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Jason Fried - 37 signals - pretty interesting.
Using LinkedIN for Personal Branding - YouTube - 0 views
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Great LinkedIn tips - we're getting graded on our profile on October 9 and these tips will undoubtedly help.
The Reach Personal Branding Process: 1-2-3-Success! - YouTube - 0 views
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"Extract, Express, Exude"
Personal Branding Step 1: Know Yourself - YouTube - 0 views
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"know yourself to grow yourself"
Discover Your Groundswell Social Technographics Profile - 0 views
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This web site has a Quiz to discover your Groundswell Social Technographics Profile, it's really fast and nice!
Groundswell Social Technographics - YouTube - 4 views
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short video - great for question 3 - provides a real example that illustrates the complexity of social technographics
Business To Community - 0 views
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A really good piece of evidence that shows businesses effectively listening and communicating with the public.
Empowered - 1 views
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This tool is great, you change the criteria as age, country and gender and it will give you the percentage of these criteria according to the Social Technocratics framework -
Helpful for developing a further understanding of question three; however, it's geared toward wanting you to buy the service.
Listen Up! - 0 views
Social Media Strategies Help Companies 'Listen' to Their Customers - 1 views
Best Way to Listen to Customers - 0 views
Listen to Your Customers - BusinessWeek - 0 views
Social Technographics® - Forrester Research - 0 views
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Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels.
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should analyze their customers' Social Technographics first and then create a social strategy based on this profile.
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This is a good summary on what social technographics are just to gain a fundamental understanding of the concept.
How social media can help graduates build their personal brand and get a job - 1 views
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Explains how different social media tools can help a person create a personal brand. M6/Q2.
Can LinkedIn help me find a job? - 1 views
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Describes how to use Linkedin to connect with past coworkers and managers to find a job.
Starbucks embraces customers' input - 1 views
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I actually found this out in my Global Marketing class last year. Great example.
2011 Groundswell Awards: Listening - 2 views
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an example of KinderCare using listening to help a customer and improve their reputation.
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