the share following brands at 21% of the total
What Twitter Users Think About the Brands They Follow - eMarketer - 0 views
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Overall, 50% said that after following a company’s tweets they were more likely to purchase from the firm, and among men the share was 55%. An even stronger majority said they would be more likely to recommend the brand to others, at least in the case of a few companies they followed.
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If brands what them to do so, they will have to give their followers what they want. Aside from promotions and discounts, that means information—61% follow brands so they can be the “first to know” what’s hot—and exclusive content (36%), along with content they can share with others and pass along via retweets (28%).
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The benefits of a company using Twitter in order to create and increase brand advocates
http://www.jeffbullas.com/2010/05/26/how-best-buy-energized-170000-employees-with-socia... - 0 views
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Internally they use Forums such such as Geek Squad Forums and “Best Buy Community” which is a place to ask questions and to exchange ideas, information, opinions and tips with other technology users
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Wikis like the Best Buy “Loop Marketplace” which is for employee suggestions (an electronic suggestion box), as well as stock market simulation game where instead of trading stocks, employs post predictions of what will be hot in the future and other employees value those ideas by buying them.
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Video’s such as the internal competition for “best video” to encourage employees to sign up to the pension plan
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Great for almost all of the questions in the journal! Energizing your employees is probably not what most would typically think of...Best Buy did a great job.
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i found the same guy back when we were doing M2! he's a really awesome resource-good find!
BC_BrandAdvocates.pdf (application/pdf Object) - 4 views
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How to Build Advocates for Your Brand Here are four actionable ideas to begin building and capitalizing on advocates for your brand. 1. Be authentic 2. Gather feedback from your customers and employees 3. Create community among all stakeholders 4. Be people‐centric-nurture, nurture, nurture your customers, employees and other key stakeholders
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great find!
The Friendship Model: How to build brand advocacy in a consumer-driven world. - 1 views
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Slideshow that covers almost all of M10. Slides 20-21 offer a comprehensive breakdown of the change from traditional marketing to "energizing" methods.
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This was an awesome find and a really informative slideshow.
bzz agent - 0 views
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example of how a company helped marketers create brand advocacy in social media
SUBSCRIBE The HubSpot Inbound Internet Marketing blog covers all of inbound marketing ... - 0 views
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More ways to measure effectiveness
Short Term vs. Long Term Marketing Efforts: An Overview - 0 views
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Literally an overview. But it does raise some important purposes of having a long term mind set in marketing terms
Achieve Marketing Objectives - 0 views
Energy Marketing: 7 Energizing Direct Marketing Ideas :: Wright-To-Know.com | Digital a... - 0 views
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A How-To on energizing the buzz around your brand.
Create Brand Superfans - Matthew Rhoden - Harvard Business Review - 1 views
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But how does one go about turning customers into advocates?
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Silence detractors.
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Build a solid and positive customer experience.
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M10 Q1
Customer vs. brand advocacy - 0 views
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Comparing customer vs brand advocacu
12 Most Important Ways to Build Brand Advocates | - 1 views
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Good find, Stephen. I especially liked the strategy of not making assumptions. I think that is something that's often overlooked but can be crucial in the success or failure of a business.
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Build your brand.
Best Practices for Building Brand Advocacy in Social Media | Business 2 Community - 0 views
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Brand advocacy and the best ways to do it.
Does Social Media Mean that Traditional Marketing is Obsolete? - 2 views
A Field Guide to Brand Advocates - 0 views
Social Media vs. Traditional Marketing - 0 views
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Interesting stats on newer forms of marketing
How Toyota used social to build brand advocacy during a crisis - 0 views
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An example of building brand advocacy in action! Interesting turnaround
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Interesting video at the bottom: "How to Leverage Social Media to Build Brand Advocacy"
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