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Forrester 2011 Groundswell Awards - 0 views

forrester.typepad.com/...nners-management-division.html Groundswell Forrester SocialMedia
shared by Julianna Wojcik on 04 Oct 11 - No Cached
  • Julianna Wojcik on 04 Oct 11
     
    A look at the companies that Forrester deemed as winners for embracing the groundswell concept.
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Gary Vaynerchuk about his secret of success - YouTube - 1 views

www.youtube.com/watch gary branding m6
shared by Matthew McDermott on 04 Oct 11 - No Cached
  • Matthew McDermott on 04 Oct 11
     
    Re-branding and personal branding - interview with Gary Vaynerchuk
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37signals: Web-based collaboration apps for small business - 1 views

37signals.com web2.0 tools collaboration productivity 37signals m6
shared by Matthew McDermott on 04 Oct 11 - Cached
  • Matthew McDermott on 04 Oct 11
     
    Jason Fried - 37 signals - pretty interesting.
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Using LinkedIN for Personal Branding - YouTube - 0 views

www.youtube.com/watch using linkedin personal branding m6
shared by Matthew McDermott on 04 Oct 11 - No Cached
  • Matthew McDermott on 04 Oct 11
     
    Great LinkedIn tips - we're getting graded on our profile on October 9 and these tips will undoubtedly help.
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The Reach Personal Branding Process: 1-2-3-Success! - YouTube - 0 views

www.youtube.com/watch personal branding m6
shared by Matthew McDermott on 04 Oct 11 - No Cached
  • Matthew McDermott on 04 Oct 11
     
    "Extract, Express, Exude"
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Personal Branding Step 1: Know Yourself - YouTube - 0 views

www.youtube.com/watch personal branding m6
shared by Matthew McDermott on 04 Oct 11 - No Cached
  • Matthew McDermott on 04 Oct 11
     
    "know yourself to grow yourself"
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Discover Your Groundswell Social Technographics Profile - 0 views

www.gotoquiz.com/roundswell_social_technographi groundswell technographics Profile quiz
shared by Juliana Maia on 04 Oct 11 - Cached
  • Juliana Maia on 04 Oct 11
     
    This web site has a Quiz to discover your Groundswell Social Technographics Profile, it's really fast and nice!
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Groundswell Social Technographics - YouTube - 4 views

www.youtube.com/watch groundswell Profile customers technographics
shared by Juliana Maia on 02 Oct 11 - No Cached
  • Matthew McDermott on 02 Oct 11
     
    short video - great for question 3 - provides a real example that illustrates the complexity of social technographics
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Business To Community - 0 views

www.business2community.com m5 groundswell listening strategy
shared by Julianna Wojcik on 04 Oct 11 - No Cached
  • Julianna Wojcik on 04 Oct 11
     
    A really good piece of evidence that shows businesses effectively listening and communicating with the public.
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Empowered - 1 views

www.forrester.com/...tool_consumer.html groundswell Profile customers technographics
shared by Juliana Maia on 29 Sep 11 - Cached
  • Patricia Bandeira on 29 Sep 11
     
    This tool is great, you change the criteria as age, country and gender and it will give you the percentage of these criteria according to the Social Technocratics framework 
  • Matthew McDermott on 02 Oct 11
     
    Helpful for developing a further understanding of question three; however, it's geared toward wanting you to buy the service.
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Social Technographics® - Forrester Research - 0 views

www.forrester.com/...2 M5 Q3 Forrester social research consumers strategy technographics groundswell
shared by Katie Costello on 04 Oct 11 - No Cached
  • a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.
  • Forrester categorizes Social Computing behaviors into a ladder with six levels of participation; we use the term Social Technographics® to describe a population according to its participation in these levels.
  • should analyze their customers' Social Technographics first and then create a social strategy based on this profile.
  • Katie Costello on 04 Oct 11
     
    This is a good summary on what social technographics are just to gain a fundamental understanding of the concept.
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How social media can help graduates build their personal brand and get a job - 1 views

socialmediatoday.com/...eir-personal-brand-and-get-job M6 social media personalbranding
shared by Victoria Rusin on 04 Oct 11 - No Cached
  • Victoria Rusin on 04 Oct 11
     
    Explains how different social media tools can help a person create a personal brand. M6/Q2.
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Can LinkedIn help me find a job? - 1 views

www.examiner.com/...an-linkedin-help-me-find-a-job M6 Linkedin
shared by Victoria Rusin on 04 Oct 11 - No Cached
  • Victoria Rusin on 04 Oct 11
     
    Describes how to use Linkedin to connect with past coworkers and managers to find a job.
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Starbucks embraces customers' input - 1 views

forrester.typepad.com/...embracing groundswell socialmedia m5 embracing
shared by Leah Mosher on 03 Oct 11 - No Cached
Calie Bloom liked it
  • Calie Bloom on 04 Oct 11
     
    I actually found this out in my Global Marketing class last year. Great example.
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2011 Groundswell Awards: Listening - 2 views

www.kindercare.com/groundswell m5 groundswell kindercare listening
shared by Leah Mosher on 03 Oct 11 - No Cached
  • Leah Mosher on 03 Oct 11
     
    an example of KinderCare using listening to help a customer and improve their reputation.
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