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Social media and the enduring challenges of business communications - 0 views

cindyratzlaff.com/...ges-of-business-communications social media conversation m9
shared by Leah Mosher on 27 Oct 11 - No Cached
  • Leah Mosher on 27 Oct 11
     
    This helped me with the conversation question
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Evolving from Broadcast Marketing to Engaging Conversations | Oxstein Labs - 0 views

www.oxsteinlabs.com/...ting_to_engaging_conversations m9 broadcast marketing conversations
shared by Stephen Grimm on 27 Oct 11 - No Cached
  • Stephen Grimm on 27 Oct 11
     
    If I walked into your living room unannounced and threw a sales pitch at you while you were talking to your best friend about your child's birthday party, how would you react?
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Five Things You Need to Know About Evaluating a Brand's Social Media Presence from http... - 4 views

www.hunterpr.com/...2011_05.html tone of conversation m8 q3
shared by Joy Arcara on 22 Oct 11 - No Cached
  • Adam Calandra on 25 Oct 11
     
    Thank you this helped a lot
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Social CRM (SCRM) Measurable Performance Metrics - 8 views

crmsearch.com/scrm-metrics.php social media m7
shared by Sarah Zawadzki on 18 Oct 11 - No Cached
  • 10 Social Listening Metrics
  • generally determined by the number of responses to blog posts or online discussions
  • amount of discussion around certain topics
  • ...11 more annotations...
  • The revenue contribution correlated to a conversation about a particular product or brand
  • this metric comes from understanding how conversations spread through different channels and the incremental value each conversation adds to the brand's bottom line.
  • number of social media interactions (blog posts, forum discussions, tweets, etc.) discussing a topic.
  • collection of metrics making up the background details of online consumers.
  • Marketers use demographic data to determine whether their campaigns reach targeted consumers.
  • The authority of an online consumer, measured by his or her overall reach online.
  • The number of total impressions in an online discussion
  • The positive or negative attitudes consumers express, generally scored as positive, negative, or neutral.
  • The ratio of discussion volume among multiple brands—often represented as a percentage and depicted in a pie chart
  • The most common themes for consumer discussion around a brand
  • The distance and speed at which a discussion spreads, measured by the number of different entries around the same topic within a certain time period.
  • Sarah Burke on 18 Oct 11
     
    Helpful for M8 Q2
  • ...4 more comments...
  • Katie Costello on 24 Oct 11
     
    A list of 10 listening metrics companies can use. Very helpful for M8 Q2
  • Julianna Wojcik on 24 Oct 11
     
    i found this one too! really helpful
  • Molly Mayhew on 24 Oct 11
     
    Performance metrics form the basis for measurement and continuous process improvement. To extract data from social media, conversations need to be monitored for values to which metrics can be applied. There are many excellent social listening products on the market that will track conversations about your brand, products and services.
  • Calie Bloom on 25 Oct 11
     
    Someone may have already found this and bookmarked this page, but I found this, and it was very helpful in answering Q2.
  • Adam Calandra on 25 Oct 11
     
    Thank you I found this helpful for M8 Q2 as well
  • Sarah Zawadzki on 25 Oct 11
     
    Performance metrics form the basis for measurement and continuous process improvement. To extract data from social media, conversations need to be monitored for values to which metrics can be applied. There are many excellent social listening products on the market that will track conversations about your brand, products and services.
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Free Download Guerrilla Social Media Marketing Book PDF eBook iBook - 0 views

www.guerrillasocialmediahq.com/cial-media-marketing-chapter-5 ROI
shared by Patricia Bandeira on 25 Oct 11 - No Cached
  • Patricia Bandeira on 25 Oct 11
     
    Intersting article about measuring social media effects
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18 Super Easy, Highly Effective Tips to Grow your Fans via Facebook Ads - 1 views

blog.wildfireapp.com/...row-your-fans-via-facebook-ads social media advertising M9 Q1
shared by Victoria Rusin on 24 Oct 11 - No Cached
  • Victoria Rusin on 24 Oct 11
     
    Easy ways to advertise that will help you gain fans.
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Avoid Sponsored Ads and Stay Cost Effective with Social Media | The Stairwell - 2 views

stairwellblog.com/...st-effective-with-social-media social media M9 Q1 advertising
shared by Victoria Rusin on 24 Oct 11 - No Cached
  • Victoria Rusin on 24 Oct 11
     
    Social media advertising is usually free while traditional advertising can cost your business a lot of money. M9 Q1
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How To Connect Social Media And Affiliate Marketing For Your Profit - 1 views

www.affiliatexfiles.com/-media-and-affiliate-marketing social media M9 advertising
shared by Victoria Rusin on 24 Oct 11 - No Cached
  • Victoria Rusin on 24 Oct 11
     
    Why social media advertising is so effective. M9 Q1
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4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats | Social Media T... - 0 views

socialmediatoday.com/...entiment-and-4-important-stats socialmedia sentiment measurement M8
shared by Matthew McDermott on 20 Oct 11 - No Cached
  • 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
  • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
  • Consumer reviews are significantly more trusted -- nearly 12 times more -- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.
  • ...5 more annotations...
  • 4 FREE TOOLS TO MEASURE SOCIAL SENTIMENT
  • Twendz
  • Socialmention
  • Wordle
  • Twittersheep
  • Matthew McDermott on 24 Oct 11
     
    Measuring sentiment
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10 Social Media Monitoring Tools for Measuring Social Media Analytics - 2 views

www.dailybloggr.com/...dia-monitoring-tools-analytics monitoring tools Social Media M8
shared by Matthew McDermott on 24 Oct 11 - Cached
  • Matthew McDermott on 24 Oct 11
     
    picks up signals from social media mentions and puts them into a different perspective unlike others. It finds you details about reputation, media origin and sentiments associated to your brand - Brands Eye
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Why we must measure emotion - 1 views

www.research-live.com/...4003434.article social media M8 Q3 tone
shared by Victoria Rusin on 24 Oct 11 - No Cached
  • Victoria Rusin on 24 Oct 11
     
    Discusses why failing to track measures of emotion (tone) could lead firms to make the wrong decisions
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Does Your Company Listen? | Relationship Economy - 0 views

www.relationship-economy.com/?p=14648 social media M8 listening
shared by Matthew McDermott on 24 Oct 11 - No Cached
  • Hearing vs. Listening
  • Listening means to really key in to what the person is saying and not saying. To look for the meaning and the feelings behind what is being said. To go beyond the words. Giving your deepest level of attention. vs. simply receiving the words which can become only “sounds”, hearing.
  • In a world gone social everyone is hearing a lot of noise but few are really listening. In a world gone transparent the noise is what the market hears while the customer is simply looking for someone to listen.
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  • Now millions will listen to this post for many years to come and the supplier will hear a different noise. The silent noise of customers leaving.  That is unless they learn to listen rather than building massive cost to simply hear.
  • Matthew McDermott on 24 Oct 11
     
    really articulates the difference between hearing and listening, whch I think is important to understand.
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Social Media Monitoring Tool to Listen to Customers and Measure Engagement | Web 2.0 Ma... - 0 views

pegcorwin.com/...stomers-and-measure-engagement M8 listening tone conversation social media
shared by Julianna Wojcik on 24 Oct 11 - No Cached
  • Julianna Wojcik on 24 Oct 11
     
    Looks at tools that specifically track conversation tone. Good for M8Q3
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Social Media Metrics Superlist: Measurement, ROI, & Key Statistics - 1 views

www.interactiveinsightsgroup.com/...t-roi-key-statistics-resources M8 listening metrics social media
shared by Julianna Wojcik on 24 Oct 11 - Cached
  • Julianna Wojcik on 24 Oct 11
     
    Amazing compilation of helpful sites related to M7 & M8
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Communication Nation: How to listen - 0 views

communicationnation.blogspot.com/...how-to-listen.html M8 listening
shared by Julianna Wojcik on 24 Oct 11 - Cached
  • Julianna Wojcik on 24 Oct 11
     
    Great communicators are great listeners. They pay attention and ask questions until they gain a deep and textured understanding of whatever situations they find themselves in. An intellectual understanding is not enough: great communicators listen till they feel it. They empathize. If you want to be a better communicator learn to listen, and more importantly, listen to learn.
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Four Listening Tools for You | Martin Research - 0 views

martinresearch.com/four-tips-for-listening listening tools M8 socialmedia marketing
shared by Matthew McDermott on 24 Oct 11 - No Cached
  • Matthew McDermott on 24 Oct 11
     
    Tools that help you listen to what is being said about your company.
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