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What Twitter Users Think About the Brands They Follow - eMarketer - 0 views

www.emarketer.com/Article.aspx Social media marketing brand advocate strategies
shared by Katie Costello on 08 Nov 11 - No Cached
  • the share following brands at 21% of the total
  • Overall, 50% said that after following a company’s tweets they were more likely to purchase from the firm, and among men the share was 55%. An even stronger majority said they would be more likely to recommend the brand to others, at least in the case of a few companies they followed.
  • If brands what them to do so, they will have to give their followers what they want. Aside from promotions and discounts, that means information—61% follow brands so they can be the “first to know” what’s hot—and exclusive content (36%), along with content they can share with others and pass along via retweets (28%).
  • Katie Costello on 08 Nov 11
     
    The benefits of a company using Twitter in order to create and increase brand advocates
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http://www.jeffbullas.com/2010/05/26/how-best-buy-energized-170000-employees-with-socia... - 0 views

www.jeffbullas.com/...00-employees-with-social-media m10 Energizing socialmedia
shared by Matthew McDermott on 05 Nov 11 - No Cached
Michael Hogan liked it
  • Internally they use Forums such such as Geek Squad Forums and “Best Buy Community” which is a place to ask questions and to exchange ideas, information, opinions and tips with other technology users
  • Wikis like the Best Buy “Loop Marketplace” which is for employee suggestions (an electronic suggestion box), as well as stock market simulation game where instead of trading stocks, employs post predictions of what will be hot in the future and other employees value those ideas by buying them.
  • Video’s such as the internal competition for “best video” to encourage employees to sign up to the pension plan
  • ...9 more annotations...
  • “harness the energy”
  • they encourage their employees to use Twitter to spread the Best Buy brand… and by the way they have no Twitter policy! One of the multiple Twitter accounts they run  is called “Twelpforce” which is used for customer service.
  • The Best Buy Over 1 million fans conversing with no moderation mostly sharing positive comments like, “Geek squad baby,” “Bought a laptop today,” “Great company!” A few exceptions describing in-store experiences.
  • Questions that Best Buy asked received 100′s of comments from mobile apps & plasmas. Others promoted upcoming events.
  • Their innovative Facebook tabs included ways to search products, ask your Facebook friends for gift ideas (and create passive impressions for Best Buy) and links to other Best Buy initiatives.
  • Talking with Customers not at them like they used to exclusively do with traditional mass media like TV,  radio, newspapers and magazines.
  • Consumers will give you all sorts of information if you are willing to listen
  • Showing people what is good and not so good about you creates trust
  • The “Best Buy” case study shows that social media is not just about communicating externally but using the technology and platforms to make your organisation social, connected and energised and from that communicate with your customers in ways that make your brand stand out from the competition.
  • Matthew McDermott on 05 Nov 11
     
    Great for almost all of the questions in the journal! Energizing your employees is probably not what most would typically think of...Best Buy did a great job.
  • Julianna Wojcik on 07 Nov 11
     
    i found the same guy back when we were doing M2! he's a really awesome resource-good find!
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BC_BrandAdvocates.pdf (application/pdf Object) - 4 views

www.giinspiration.com/...BC_BrandAdvocates.pdf Brand Adcovates 10m1q Energizing Brand
shared by Calie Bloom on 07 Nov 11 - No Cached
  • Calie Bloom on 07 Nov 11
     
    How to Build Advocates for Your Brand Here are four actionable ideas to begin building and capitalizing on advocates for your brand. 1. Be authentic 2. Gather feedback from your customers and employees 3. Create community among all stakeholders 4. Be people‐centric-nurture, nurture, nurture your customers, employees and other key stakeholders
  • Julianna Wojcik on 07 Nov 11
     
    great find!
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The Friendship Model: How to build brand advocacy in a consumer-driven world. - 1 views

www.slideshare.net/...the-friendship-model M10 energizing brand advocacy
shared by Julianna Wojcik on 07 Nov 11 - No Cached
Michael Hogan liked it
  • Julianna Wojcik on 07 Nov 11
     
    Slideshow that covers almost all of M10. Slides 20-21 offer a comprehensive breakdown of the change from traditional marketing to "energizing" methods.
  • Michael Hogan on 08 Nov 11
     
    This was an awesome find and a really informative slideshow.
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bzz agent - 0 views

www.marketwatch.com/...acy-in-social-media-2011-10-19 m10 social media brand advocacy
shared by Michael Hogan on 08 Nov 11 - No Cached
  • Michael Hogan on 08 Nov 11
     
    example of how a company helped marketers create brand advocacy in social media
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SUBSCRIBE The HubSpot Inbound Internet Marketing blog covers all of inbound marketing ... - 0 views

blog.hubspot.com/...e-Marketing-Effectiveness.aspx M10
shared by Ryan Fennell on 08 Nov 11 - Cached
  • Ryan Fennell on 08 Nov 11
     
    More ways to measure effectiveness
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Short Term vs. Long Term Marketing Efforts: An Overview - 0 views

ezinearticles.com/?Short-Term-vs.-Long-Term-Marketing-Efforts:-An-Overview&id=389581 M10 Q3
shared by Ryan Fennell on 08 Nov 11 - No Cached
  • Ryan Fennell on 08 Nov 11
     
    Literally an overview. But it does raise some important purposes of having a long term mind set in marketing terms
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Energy Marketing: 7 Energizing Direct Marketing Ideas :: Wright-To-Know.com | Digital a... - 0 views

dxadvertising.com/...rgizing-direct-marketing-ideas energizing marketing strategy buzz brand
shared by ryan donaldson on 07 Nov 11 - No Cached
  • ryan donaldson on 07 Nov 11
     
    A How-To on energizing the buzz around your brand.
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Create Brand Superfans - Matthew Rhoden - Harvard Business Review - 1 views

blogs.hbr.org/...create_brand_superfans.html brand advocate creating marketing social media strategies M10 Q1
shared by Katie Costello on 06 Nov 11 - No Cached
  • Katie Costello on 07 Nov 11
     
    M10 Q1
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Customer vs. brand advocacy - 0 views

www.emergencemarketing.com/...customer-vs-brand-advocacy brand media advocacy customer differences
shared by ryan donaldson on 07 Nov 11 - No Cached
  • ryan donaldson on 07 Nov 11
     
    Comparing customer vs brand advocacu
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12 Most Important Ways to Build Brand Advocates | - 1 views

12most.com/...ant-ways-build-brand-advocates brand media advocacy building relationships
shared by ryan donaldson on 03 Nov 11 - No Cached
  • Katie Costello on 07 Nov 11
     
    Good find, Stephen. I especially liked the strategy of not making assumptions. I think that is something that's often overlooked but can be crucial in the success or failure of a business.
  • ryan donaldson on 07 Nov 11
     
    Build your brand.
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Best Practices for Building Brand Advocacy in Social Media | Business 2 Community - 0 views

www.business2community.com/...dvocacy-in-social-media-067382 social media brand advocacy practices strategies
shared by ryan donaldson on 07 Nov 11 - No Cached
  • ryan donaldson on 07 Nov 11
     
    Brand advocacy and the best ways to do it.
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Social Media vs. Traditional Marketing - 0 views

www.slideshare.net/...screencastfinal socialmedia M10 energizing traditional marketing
shared by Julianna Wojcik on 07 Nov 11 - No Cached
  • Julianna Wojcik on 07 Nov 11
     
    Interesting stats on newer forms of marketing
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How Toyota used social to build brand advocacy during a crisis - 0 views

smartblogs.com/...brand-advocacy-during-a-crisis M10 advocacy brand socialmedia
shared by Julianna Wojcik on 07 Nov 11 - No Cached
  • Julianna Wojcik on 07 Nov 11
     
    An example of building brand advocacy in action! Interesting turnaround
  • Julianna Wojcik on 07 Nov 11
     
    Interesting video at the bottom: "How to Leverage Social Media to Build Brand Advocacy"
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