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Contents contributed and discussions participated by Matthew McDermott

Matthew McDermott

List of Crowdsourcing Vendors - 4 views

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    List of Crowdsourcing Vendors
Matthew McDermott

Quora - Wikipedia, the free encyclopedia - 0 views

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    Quora is a question-and-answer website created, edited and organized by its community of users. The site was founded in June 2009, launched in private beta in December 2009, and made available to the public on June 21, 2010.[5] Quora aggregates questions and answers to topics and allows users to collaborate on them by editing questions and suggesting edits to other users' answers.[6] Quora's main competitors are social bookmarking sites like reddit, social networking sites like ChaCha, Yahoo Answers, LinkedIn, Formspring, Answerbag and Answers.com, and expert question-answer communities like the Stack Exchange.
Matthew McDermott

Salesforce.com Competitors - 0 views

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    Great initial spot for Q4 but it requires more research.
Matthew McDermott

IBM - United States - 0 views

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    "They're experts. They're leaders. And they're not on our Payroll."
Matthew McDermott

UserVoice - Customer Feedback and Helpdesk Solutions | UserVoice - 0 views

  • Listening Made Easy
  • From feature requests and feedback to online ticket systems, UserVoice’s simple engagement tools make listening to your community a productive and pleasurable experience.
Matthew McDermott

X - Salesforce Ideas - Successforce.com - 0 views

  • Salesforce Ideas is an exciting new product that lets your employees and customers post, vote on, and discuss ideas with each other. This blog is dedicated to providing product updates, best practices, and success stories to inspire you to build your own community. Help spread the word! SalesforceIdeasBlog.com
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    directly referenced in the mandatory reading. Helpful ideas
Matthew McDermott

Social Media and Crowdsourcing: Cons | Social Media Club - 2 views

  • Generally these negative impacts are always being induced by some factors like the misplacement of need theory into the target crowd, wrong targeting of the crowd, improper handling and improper implementation of the concerned campaigns etc.
  • The negative impacts of a crowdsourcing campaign are: Unexpected Results
  • Non Reliability
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  • Effect on Sustainability
  • Effect on Reputation
  • factors like the misplacement of need theory into the target crowd, wrong targeting of the crowd, improper handling and improper implementation of the concerned campaigns etc.
  • factors like the misplacement of need theory into the target crowd, wrong targeting of the crowd, improper handling and improper implementation of the concerned campaigns etc.
  • factors like the misplacement of need theory into the target crowd, wrong targeting of the crowd, improper handling and improper implementation of the concerned campaigns etc
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    Very Helpful
Matthew McDermott

List of crowdsourcing projects - 1 views

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    A number of crowdsourcing projects, coincidentally provided by wikipedia : P
Matthew McDermott

10 tips for successful crowdsourcing - 0 views

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    Helpful for LinkedIn
Matthew McDermott

Crowdsourcing - 0 views

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    Jeff Howe's blog
Matthew McDermott

How to Integrate Customer Service Into Social Media Marketing | ClickZ - 1 views

  • Social media has changed customer service from being a support function to being an extension of marketing.
  • Social media has changed customer service from being a support function to being an extension of marketing.
  • Social media has changed customer service from being a support function to being an extension of marketing.
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  • With social media, you have to win your prospects, customers, and fans with every interaction across platforms.
  • 12 Ways Social Media Enhances Customer Service
  • Gives business a human face
  • Listens to what customers are saying
  • Proactively engages with prospects and customers
  • Provides additional product-related content.
  • Answers product-related questions
  • Supplies alternative contact channel
  • Gives customers a channel to talk to each other.
  • Shares customer feedback.
  • Celebrates your customers
  • Shows customers behind the scenes
  • Makes special offers
  • Create new purchase option
Matthew McDermott

Utilizing Social Media for Customer Service | Social Media Today - 1 views

  • In today’s competitive landscape customer service is more important than ever, and a company’s reputation for satisfying clients has never been so vulnerable. Social Media platforms such as Twitter, Facebook, and LinkedIn can level the playing field enabling businesses of all sizes to interact directly with customers like never before.
  • The voice of the consumer has never been more powerful, or influential, and has potential to spread virally in an instant. Reacting quickly can often quell negative comments and amplify positive ones. Over 58% of tweeters who have tweeted about a bad experience, have never received a response from the offending company.
  • Companies now have the option to not only take a phone call, but take a Tweet or a Facebook post, drill down into it, see who wrote it, and respond accordingly. Of course don’t expect social media to replace you customer service department, but instead look for it to increase your overall customer satisfaction.
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  • Your customer service issues are likely to fall into one of three categories:1.    Product Issues: customers experiencing difficulty with a product or service2.    Suggestions for product or service improvements customers would like to see in the future3.    Better ways to market, sell, support or communicate with customers
  • “kill them with kindness“
  • You can measure the success of your efforts by defining metrics which reflect your overall strategy, i.e. cost saving, service improvement, etc. I would suggest starting with the following metrics:Responsiveness- Average reply time.Complaints – Is the number decreasing?Praise – Is this number increasing?Quick resolutions – Are you able to eliminate calls to customer service
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    Very helpful
Matthew McDermott

Social Media Customer Service is a Failure! Brian Solis - 0 views

  • It all starts with trust
  • Stories are the most powerful way to create & reinforce change
  • Human connections are against the grain for many businesses, but imperative for social media success
Matthew McDermott

Customer Support the Social Network Way - Social CRM Blog | CRMSocialMedia.com - 0 views

  • Consumers are more connected than ever before. Information is viral and moves at the speed of fingers and thumbs over keyboards and keypads around the world. One customer service misstep is instantly broadcasted to potentially thousands of followers, friends, blog readers, and fellow BlackBerry users.
  • Does Your Business have a Social CRM Plan? Social CRM applications put the technology in your hands to explore what people are discussing online. As a business owner or salesperson, you can use this information to develop leads that are laser-targeted, prepare campaigns that will deliver solid results, communicate with your potential audience, and develop new products and technologies that consumers are actually asking for.
  • Do you have a plan for putting this into place? Do you have the tools to gather and analyze the mountains of data that’s available to you through social networks? Do you know what to do with this information once you’ve collected it? Proper planning is vital to delivering adequate customer support through social networking.
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    great stuff for m11
Matthew McDermott

Make social media part of customer support ops: Expert - Page 1 - Information Architecture - 0 views

  • Currently, the infrastructure is just not built to accommodate social media, which leads to inconsistent information being dispensed to customers about a product or service. But, Herrell said that doesn’t mean business leaders are unaware of the value social media can play in improving customer relations because there is definitely an awareness out there.
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    this is good for the LinkedIn question if you haven't done it yet
Matthew McDermott

Social Media Support Services as Part of Brand Experience Management - 0 views

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    helpful for M11 in general
Matthew McDermott

http://www.jeffbullas.com/2010/05/26/how-best-buy-energized-170000-employees-with-socia... - 0 views

  • Internally they use Forums such such as Geek Squad Forums and “Best Buy Community” which is a place to ask questions and to exchange ideas, information, opinions and tips with other technology users
  • Wikis like the Best Buy “Loop Marketplace” which is for employee suggestions (an electronic suggestion box), as well as stock market simulation game where instead of trading stocks, employs post predictions of what will be hot in the future and other employees value those ideas by buying them.
  • Video’s such as the internal competition for “best video” to encourage employees to sign up to the pension plan
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  • “harness the energy”
  • they encourage their employees to use Twitter to spread the Best Buy brand… and by the way they have no Twitter policy! One of the multiple Twitter accounts they run  is called “Twelpforce” which is used for customer service.
  • The Best Buy Over 1 million fans conversing with no moderation mostly sharing positive comments like, “Geek squad baby,” “Bought a laptop today,” “Great company!” A few exceptions describing in-store experiences.
  • Questions that Best Buy asked received 100′s of comments from mobile apps & plasmas. Others promoted upcoming events.
  • Their innovative Facebook tabs included ways to search products, ask your Facebook friends for gift ideas (and create passive impressions for Best Buy) and links to other Best Buy initiatives.
  • Talking with Customers not at them like they used to exclusively do with traditional mass media like TV,  radio, newspapers and magazines.
  • Consumers will give you all sorts of information if you are willing to listen
  • Showing people what is good and not so good about you creates trust
  • The “Best Buy” case study shows that social media is not just about communicating externally but using the technology and platforms to make your organisation social, connected and energised and from that communicate with your customers in ways that make your brand stand out from the competition.
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    Great for almost all of the questions in the journal! Energizing your employees is probably not what most would typically think of...Best Buy did a great job.
Matthew McDermott

16 Social Media Case Studies and 8 Success Metrics (B2B and Corporate) | DreamGrow Soci... - 0 views

  • Their challenge with this size company is not only to communicate externally with customers but also to listen, interact and empower the passion and expertise that is within the company.
  • How Best Buy Energized 170,000 Employees With Social Media
  • With the 2010 World Cup imminent the aim was to foster brand engagement amongst emerging shavers (Males aged under 25) The campaign was a large multimedia campaign including strong digital interactive elements, YouTube and Search advertising
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  • Now they have continued their innovative approaches to engagement and embraced social media. In a big way.
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