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Contents contributed and discussions participated by Matthew McDermott

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Matthew McDermott

The secret to creating brand advocates | MackCollier.com - Social Media Training and Co... - 0 views

mackcollier.com/et-to-creating-brand-advocates

m10 brand Energizing customers

shared by Matthew McDermott on 03 Nov 11 - No Cached
  • It’s not about having a transactional relationship with your customers, it’s about having an emotional one with your fans.
  • Matthew McDermott on 03 Nov 11
     
    A short, but insightful quote: "It's not about having a transactional relationship with your customers, it's about having an emotional one with your fans."
Matthew McDermott

Creating Brand Advocates: Marvel's 'Avengers'-style - 1 views

www.qualitylogoproducts.com/...dvocates-marvel-avengers-style

shared by Matthew McDermott on 03 Nov 11 - No Cached
  • Reward established fans, but don’t exclude new ones.
  • There’s nothing wrong with running a special promotion to attract new clients. Just make sure that your current customers are getting something out of the deal
  • Matthew McDermott on 03 Nov 11
     
    Though about comic books and movies, it still applies. TMobile is known offender of some of these rules...
Matthew McDermott

Engage Customers through Social Media While In-Store | Catalyst Marketers - 0 views

www.catalystmarketers.com/ustomers-social-media-in-store

social media engaging tacticts m10

shared by Matthew McDermott on 03 Nov 11 - No Cached
  • With most customers being able to access the internet from anywhere with their mobile smart phones, small business owners can engage customers through Social Media while they are at Peak Attention in-store.
  • a combined approach is now possible at a time when customers are most likely to make a purchase… By engaging customers through Social Media while they are in your store you have the ability to make a big-time impact on their purchase decision.
  • The biggest things to keep in mind when trying to come up with creative ideas for in-store social media promotions are to keep the tactics relevant to your audience, be creative, and offer something of value in exchange for a desired action from you customers.
  • ...4 more annotations...
  • Twitter Picture Contest: With mobile applications like TweetDeck, combined with mobile smart phones, customers now have the ability to instantly snap pictures with their phone & tweet them to their followers. Small businesses should leverage tools like mobile smart phones, Twitter, & TweetDeck to create a Twitter Picture Contest where customers can snap a picture of their favorite product in-store, tweet it, and receive a discount on their purchase.
  • Foursquare is a great tool for capturing customers attention while in-store. You can run a contest where every customer who checks-in at your venue on foursquare and leaves a tip will be entered into a weekly or monthly drawing for a gift certificate or another great prize. Although this promotion isn’t directly geared towards influencing a sale, it will engage customers and help you build brand loyalty. If the winner receives a $25 gift certificate, it’s likely that he or she will spend more than that the next time they come in, so it actually may indirectly impact sales.
  • Just like most of us have the ability to take pictures with our mobile smart phones, many have the ability to record video as well. Small business owners should leverage this by developing an in-store video marketing promotion. Small Business owners can ask customers to record their entire shopping experience and publish the video to their small business Facebook page. Each customer who participates will receive a coupon towards their purchase
  • In-store social media promotions can build brand loyalty if customers see that you’re trying to provide them with value in a way that’s convenient for them.
  • Matthew McDermott on 03 Nov 11
     
    Great ideas! This is a goldmine of interactive Social Media tactics specifically geared for small businesses
Matthew McDermott

Engaging Customers through Social Media - Peach New Media - Online Events by Peach New ... - 0 views

intix.peachnewmedia.com/...seminar.php

social media engaging m10

shared by Matthew McDermott on 03 Nov 11 - No Cached
  • Social media is an opportunity to deeply connect with your customers creating consumer advocates and increasing ticket sales.  Learn how to engage with customers through case studies that build one-on-one relationships via social media.  Discover the use of advanced applications for Facebook.com as well as Facebook Connect, social CRM, and both free and paid tools that allow your organization to connect with customers.  Find out about best practices and the latest trends, such as social sponsorship activation.    
  • Matthew McDermott on 03 Nov 11
     
    Information for a webinar but they say useful things in their copy
Matthew McDermott

Consumers Engaged Via Social Media Are More Likely To Buy, Recommend - 0 views

blog.cmbinfo.com/...e-More-Likely-To-Buy-Recommend

social media engaged m10

shared by Matthew McDermott on 03 Nov 11 - No Cached
  • 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. 
  • “Companies not actively engaging are missing a huge opportunity and are saying something to consumers – intentionally or unintentionally- about how willing they are to engage on consumers’ terms.”
  • The study also uncovered perceptions among consumers that those brands not engaging in social media are out of touch.
  • ...1 more annotation...
  • Recent statistics from Facebook show they have 400 million active users and more than 20 million people become fans each day.  Twitter users post over 50 million tweets per day—that’s an average of 600 tweets per second.
Matthew McDermott

IBM - Engage customers and gain advocates through social media and social networking - 0 views

www-01.ibm.com/...article_social_media.html

social media networking engaging m10

shared by Matthew McDermott on 03 Nov 11 - No Cached
  • The take-away from this is by fostering a conversation with 10% of the audience, you are building value for the remaining 90%
Matthew McDermott

Facebook Rolls Out "People Talking About" Metric | Social Media Today - 0 views

socialmediatoday.com/...es-people-talking-about-metric

talking metric social media m9

shared by Matthew McDermott on 31 Oct 11 - No Cached
  • Matthew McDermott on 31 Oct 11
     
    a complement to Stephen's post
Matthew McDermott

Social Gaming is Becoming a Marketing Phenomenon - 0 views

www.organicsemseo.com/...s-cities-and-farms-taking-over

social gaming phenomenon m9

shared by Matthew McDermott on 31 Oct 11 - No Cached
  • Gaming allows engagement and creating a sense of trust while building relationships.
Matthew McDermott

Ted Natt: Social Media Is Tool to Talk to Your Customers | The Pilot: Southern Pines, NC - 0 views

www.thepilot.com/...-media-is-tool-to-talk-to-your

social media talking m9

shared by Matthew McDermott on 31 Oct 11 - No Cached
  • social media is important to your small business," Barone says. "It gives you the opportunity to grow bigger wings by making your brand more accessible, more visible and more authoritative simply by showing up and engaging.
Matthew McDermott

26 Ways to Engage With Customers Using Video | Social Media Examiner - 0 views

www.socialmediaexaminer.com/age-with-customers-using-video

Video socialmedia m9 q2

shared by Matthew McDermott on 31 Oct 11 - No Cached
  • Are you using video to connect with customers and prospects?  Videos will enhance client communication and collaboration, and help support and drive new business.
  • In this post we’ll cover 26 ways you can engage and interact with your customers by using video in several different forms.
  • Matthew McDermott on 31 Oct 11
     
    Advocates Video as a way of talking to your customers
Matthew McDermott

Promoting Products Using Social Media - Advertising - NYTimes.com - 0 views

www.nytimes.com/...-social-media-advertising.html

m9 using social media advertising nytimes

shared by Matthew McDermott on 29 Oct 11 - No Cached
Leah Mosher liked it
  • Matthew McDermott on 31 Oct 11
     
    Interesting points about Social Media Ads
Matthew McDermott

Social network advertising - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Social_network_advertising

social network advertising m9

shared by Matthew McDermott on 31 Oct 11 - No Cached
  • Matthew McDermott on 31 Oct 11
     
    Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites.
Matthew McDermott

Using Social Media Advertising to Drive Results | ClickZ - 0 views

www.clickz.com/...edia-advertising-drive-results

social media advertising m9

shared by Matthew McDermott on 31 Oct 11 - No Cached
  • social media sites, when used effectively, can be powerful advertising media to drive measurable marketing results.
  • Three Ps of Social Media Advertising
  • Place message in contextually relevant environment
  • ...2 more annotations...
  • Provide something of value to users and their community
  • Participate actively in the community.
  • Matthew McDermott on 31 Oct 11
     
    Social Media Advertising
Matthew McDermott

4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats | Social Media T... - 0 views

socialmediatoday.com/...entiment-and-4-important-stats

socialmedia sentiment measurement M8

shared by Matthew McDermott on 20 Oct 11 - No Cached
  • 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
  • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.
  • Consumer reviews are significantly more trusted -- nearly 12 times more -- than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO.
  • ...5 more annotations...
  • 4 FREE TOOLS TO MEASURE SOCIAL SENTIMENT
  • Twendz
  • Socialmention
  • Wordle
  • Twittersheep
  • Matthew McDermott on 24 Oct 11
     
    Measuring sentiment
Matthew McDermott

10 Social Media Monitoring Tools for Measuring Social Media Analytics - 2 views

www.dailybloggr.com/...dia-monitoring-tools-analytics

monitoring tools Social Media M8

shared by Matthew McDermott on 24 Oct 11 - Cached
  • Matthew McDermott on 24 Oct 11
     
    picks up signals from social media mentions and puts them into a different perspective unlike others. It finds you details about reputation, media origin and sentiments associated to your brand - Brands Eye
Matthew McDermott

Four Listening Tools for You | Martin Research - 0 views

martinresearch.com/four-tips-for-listening

listening tools M8 socialmedia marketing

shared by Matthew McDermott on 24 Oct 11 - No Cached
  • Matthew McDermott on 24 Oct 11
     
    Tools that help you listen to what is being said about your company.
Matthew McDermott

Grow Bigger Ears in 10 Minutes - 0 views

www.chrisbrogan.com/grow-bigger-ears-in-10-minutes

listening socialmedia monitoring chrisbrogan M8

shared by Matthew McDermott on 24 Oct 11 - Cached
  • listening as part of a business communication strategy.
  • Grow Bigger Ears in 10 Minutes
  • Most important to the process – DO something with what you’re learning. Figure out the business value of the listening you’re doing, and route it to the right places.
Matthew McDermott

Does Your Company Listen? | Relationship Economy - 0 views

www.relationship-economy.com/?p=14648

social media M8 listening

shared by Matthew McDermott on 24 Oct 11 - No Cached
  • Hearing vs. Listening
  • Listening means to really key in to what the person is saying and not saying. To look for the meaning and the feelings behind what is being said. To go beyond the words. Giving your deepest level of attention. vs. simply receiving the words which can become only “sounds”, hearing.
  • In a world gone social everyone is hearing a lot of noise but few are really listening. In a world gone transparent the noise is what the market hears while the customer is simply looking for someone to listen.
  • ...1 more annotation...
  • Now millions will listen to this post for many years to come and the supplier will hear a different noise. The silent noise of customers leaving.  That is unless they learn to listen rather than building massive cost to simply hear.
  • Matthew McDermott on 24 Oct 11
     
    really articulates the difference between hearing and listening, whch I think is important to understand.
Matthew McDermott

Social Media Monitoring or Listening - 0 views

www.mojosocialmediamarketing.com/-media-monitoring-or-listening

social media M8 listening monitoring

shared by Matthew McDermott on 24 Oct 11 - No Cached
  • Chris mentions in this video that Using Listening tools is the number one thing he suggests to most companies to better understand what people are saying about them.
  • Matthew McDermott on 24 Oct 11
     
    60 second video from Chris Brogan explaining the importance of listening in Social media.
Matthew McDermott

The Listening Side of Social Media | Halldin Public Relations - 0 views

halldinpr.com/listening-side-of-social-media

M8 listening social media public relations

shared by Matthew McDermott on 24 Oct 11 - No Cached
  • there is one key task that must be done consistently in order to ensure social media success – listening.
  • Monitoring social media is different from measuring. Measuring, in effect, is determining quantity, but monitoring social media is establishing quality.
  • And the only way to do that is to listen and observe what is being said about your company and your industry.
  • ...2 more annotations...
  • Decide where to monitor. Where do your key stakeholders “hang out” online?
  • Listen first. Ogneva puts it perfectly: “Before you ever open your digital mouth, listen and observe the culture of the community, interactions between members, how influence is expressed, and even if there’s a particular vernacular.”
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