Skip to main content

Home/ MK 473 Fall 2013/ Contents contributed and discussions participated by meganbos

Contents contributed and discussions participated by meganbos

Simple Middle Filter: All | Bookmarks | Topics
1More

2 Reasons Consumers Can't Help But Waste Money On Brand-Name Drugs - 4 views

www.businessinsider.com/ric-vs-name-brand-drugs-2013-6 product mk473
shared by meganbos on 21 Oct 13 - No Cached
  • meganbos on 21 Oct 13
     
    This article talks about the tendency for consumers to buy name brand drugs. It references the similarities between generic and name brand products, and about how people "believe" in the name brand products and do not trust the generic branded drugs despite the fact that they have exactly the same ingredients in them. In terms of product this article stresses the importance of a brand name and brand image in the consumer's eye. It highlights the fact that consumers are more likely to purchase products that they trust simply because of a logo or a name, even if the product costs substantially more. The article draws the point of how consumers first believe and then are conditioned to only buy name brand products. It brings to light that consumers need to consider the price quality perception and recognize that they are paying much more for exactly the same product.
1More

The Biggest Marketing Lesson from Chipotle's 'Scarecrow' Video (and It's Not to 'Start ... - 5 views

www.linkedin.com/...illion-dollars-and-fiona-apple mk473 environment 1 socio-cultural factors
shared by meganbos on 15 Sep 13 - No Cached
  • meganbos on 15 Sep 13
     
    Really great ad to watch!
15More

McDonald's Wins Over French Chef With McBaguette Sandwich - Bloomberg - 7 views

www.bloomberg.com/...-with-mcbaguette-sandwich.html mk473 environment 1 socio-cultural factors
shared by meganbos on 11 Sep 13 - No Cached
    • meganbos
      meganbos on 12 Sep 13
       
      McDonald's has really altered there menu, like the have in other countries like Spain to really fit the local tastes. France is a great example of changing the bread and the toppings in order to appeal to more French customers- including high ranked chefs. 
    • meganbos
      meganbos on 12 Sep 13
       
      This paragraph really highlights McDonald's motivation and adaptation strategy. They are willing to change the way they do business in order to succeed in more markets internationally. 
    • meganbos
      meganbos on 12 Sep 13
       
      Not only are they appealing to the taste of the country but they are also responding to the economic needs of the country by meeting the French's picky tastes with a low cost option. 
  • ...4 more annotations...
    • meganbos
      meganbos on 12 Sep 13
       
      Even warming the bread? McDonald's has clearly done there local research and know that warm bread is popular and comparable to local favorites.
    • meganbos
      meganbos on 12 Sep 13
       
      i'm glad they included this bit, but of course the famous baker is not going to like the fast food version of there local favorites and it probably does not compare to some local favorites but it is a good cheap alternative. 
    • meganbos
      meganbos on 12 Sep 13
       
      McDonald's has been seen as an American option and favorite- but adapting to more consumers wants and needs in the French Market will make the brand more appealing to customers who wouldn't have originally eaten at McDonalds 
    • meganbos
      meganbos on 12 Sep 13
       
      People learn that there is a lot of consistency with the McDonald's brand and that is attractive to consumers because they know that they can expect the same experience every time. 
  • meganbos on 11 Sep 13
     
    Really interesting article about how our favorite fast food restaurant really responds well to the socio-cultural environment and adapts there products and presentation to win over the population- including famous chefs in this case.
1 - 3 of 3
Showing 20▼ items per page