Skip to main content

Home/ Mindamp/ Group items tagged advertising

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Charles van der Haegen

Bruce Cahan Helping Consumers Buy Products that Reflect their Values; How Google's Mobi... - 1 views

www.youtube.com/watch

Bruce Cahan internet searching consumer decisions advertising

shared by Charles van der Haegen on 19 Sep 11 - Cached
  • Charles van der Haegen on 19 Sep 11
     
    "ABSTRACT Internet searching and advertising increasingly plays a role in consumer decisions and purchases, yet pertinent information for making value-judgments is currently awkward to ferret out and certainly not universally accessible or useful. There is rarely a feedback loop aligning vendor or manufacturer's environmental, social or governance policies with a shopper's values, so shoppers, over time, rarely cause industries to change their behavior. There needs to be a way for shoppers to aim their purchasing power at achieving social values of highest regional priority. There needs to be a way to accumulate and redeem "social values rewards". What's missing is timely and impactful analysis of a candidate purchases' impact on the Shopper's family, region and planet (expressed according to their values), so that the purchaser can more easily make informed purchasing decisions. With some modifications to Google ads and Google product search, Google could solidify the feedback loop and help consumers, by their actions, build a greener and better world. Speaker: Bruce Cahan Bruce B. Cahan, President Urban Logic, Inc. (a nonprofit organization) Email: bcahan@urbanlogic.org Bruce Cahan is an Ashoka Fellow, a social entrepreneur, a non-residential fellow of Stanford Law School's Center for Internet and Society, a lawyer, and a banker."
  • Bryan Alexander on 20 Sep 11
     
    Interesting-looking talk, but long. Is there a text version?
David McGavock

Q&A: David Eagleman, Director, Initiative on Neuroscience and the Law | SmartPlanet - 1 views

www.smartplanet.com/...922

learning culture neuroscience law augmentation thinking tools

shared by David McGavock on 30 Dec 12 - No Cached
  • David Eagleman is about as close to a rock star that a neuroscientist can be.
  • Eagleman was excited to talk to SmartPlanet about his work at both the Initiative on Neuroscience and Law, a national, interdisciplinary organization he founded that’s looking at how to remake the U.S. legal system; and the Laboratory for Perception and Action, at Baylor College of Medicine. The former initiative tackles topics such as how brain imaging and analyses of “Big Data” on crime patterns can help communities better understand and prevent violent behavior in new ways. The latter looks broadly at how individual brains are not at all alike — and how the differences might be significant for how we construct and manage our societies.
  • His work is particularly relevant in policy-related discussions in the aftermath of the Sandy Hook Elementary School tragedy in Connecticut.
  • ...13 more annotations...
  • “To the newsreaders who feel that mental illness is best viewed as an excuse, let me suggest instead that we might more effectually recognize it as a national priority for social policy,” he wrote on his blog shortly after the shootings.  “If we care to prevent the next mass shooting, we should concentrate our efforts on getting meaningful diagnoses and resources to the next Adam Lanza.”
  • Because we are able now to measure things we have never been able to measure before, this allows us potentially to customize sentencing and rehabilitation. The goal is to have the whole system be more just and have more utility.
  • Our system is built on the assumption that if you’re over 18 and over the IQ of 70, you’re a practical reasoner, free to choose how you act. But modern neuroscience suggests that those are not good assumptions.
  • I have to emphasize, though, that this is not about exculpation. I have to be very clear that this is really about customized sentencing and rehab that works.
  • It’s helpful to be able to talk about science in basic ways that anyone can understand. What I tell my students in my lab is that they need to be able explain their research to an 8th grader.
  • I’m an amateur history buff, and if I want to read about the Roman Empire, I don’t want to read an academic debate, but instead a narrative by a trusted guide who’s done their homework, who will offer the filter of how they understand the Roman Empire, to shepherd me through its history in only 200 pages.
  • Rather than “playful,” I’d say that my approach is simply the opposite of boring. It’s about looking for and then trying to answer questions that are poweful enough to get you out of bed at 5AM.
  • My intuition on this idea: being a good scientist or creative writer is about maintaining the wide-eyed wonder of a child and asking questions all the time. That’s what really makes discovery happen in any field.
  • Science is changing really rapidly. One way is that lots of scientists are moving into Big Data
  • Right now we’re involved with serious crunching to pull out statistical info on recidivism and crime. Our first challenge is visualizing it. So in this sense, creativity and art also relevant. Data visualization is really valuable stuff; you can discover a trend when you see, wow, I didn’t realize that bump would be there. To be able to tie together data in beautiful ways allows us to see and discover patterns.
  • I don’t have any fear about losing the mystery of creativity. If I explain every single chemical piece in the process of why you enjoy the taste of a soy latte, it wouldn’t diminish your enjoyment of a soy latte. It might even enhance it
  • Neuroscientists work on how to understand how brains construct reality in general, but we are in the position of fish trying to understand water. What I mean by that is that we only know one way of seeing the world very well, like a fish only knows water.  Learning about how synesthesia works allows us to get out of our fishbowl,
  • You don’t need to know anything about the brain to understand what shape or style will be appealing. We may come scrambling up behind advertisers and product designers and validate them. If Apple wanted to hire me, sure, I’d say yes immediately and do the best job I could! But honestly, they already know how to do it. They’re the design experts. We neuroscientists would in come with our fancy machines and theories and explain why what they do is already true.
  • David McGavock on 30 Dec 12
     
     "To the newsreaders who feel that mental illness is best viewed as an excuse, let me suggest instead that we might more effectually recognize it as a national priority for social policy," he wrote on his blog shortly after the shootings.  "If we care to prevent the next mass shooting, we should concentrate our efforts on getting meaningful diagnoses and resources to the next Adam Lanza."
David McGavock

…My heart's in Accra » CHI keynote: Desperately Seeking Serendipity - 1 views

www.ethanzuckerman.com/...esperately-seeking-serendipity

filter bubble diversity bias cosmopolitan global local

shared by David McGavock on 07 Jul 11 - No Cached
  • Cities embody political decisions make by their designers.
    • David McGavock
      David McGavock on 07 Jul 11
       
      Sounds like program or be programmed to me
  • It’s much harder to get the architects behind Facebook or Foursquare articulate the behaviors they’re trying to enable and the political assumptions that underly those decisions.
    • David McGavock
      David McGavock on 07 Jul 11
       
      Again - Programmers!
  • An urban planner who wants to make changes to a city’s structure is held in check by a matrix of forces: a desire to preserve history, the needs and interests of businesses and residents in existing communities, the costs associated with executing new projects. Progress is slow,
  • ...49 more annotations...
  • For those planning the future of Facebook, it’s hard to study what’s succeeded and failed for MySpace, in part because an exodus of users to Facebook is gradually turning MySpace into a ghost town.
  • If we learn from real-world cities instead of abandoned digital ones, what lessons might we take?
    • David McGavock
      David McGavock on 07 Jul 11
       
      Conclusions
  • The Jacobs/Moses debate suggests we need to be cautious of architectures that offer convenience and charge isolation as a price of admission. This is the concern Eli Pariser articulates in his (excellent) new book, “The Filter Bubble“.
  • He worries that between Google’s personalized search and the algorithmic decisions Facebook makes in displaying news from our friends, our online experience is an increasingly isolated one,
  • They’re cars, rather than public transit or busy sidewalks.
  • A map of Vancouver overlaid with my friends’ recommendations is one thing; one that recommends restaurants based on paid advertisements and doesn’t reveal this practice is another entirely.
  • The map I want is the one that lets me shuffle not just through my friends’ preferences but through annotations from different groups: first time visitors to the city; long-time Vancouverites; foodies; visitors from Japan, Korea or China.
    • David McGavock
      David McGavock on 07 Jul 11
       
      A diverse sampling of taste
  • People’s actions inscribe their intentions onto a city.
  • Online spaces are often so anxious to show me how my friends are using a space that they obscure how other audiences are using it.
  • It’s possible to find out what’s popular on Facebook to an audience broader than that of your friends.
    • David McGavock
      David McGavock on 07 Jul 11
       
      Something Google+ should consider
  • One of the reasons curation is such a helpful strategy for wandering is that it reveals community maxima. It can be helpful to know that Times Square is the most popular tourist destination in New York if only so we can avoid it.
  • knowing where Haitian taxi cab drivers go for goat soup is often useful data on where the best Haitian food is to be found.
  • If you want to explore beyond the places your friends think are the most enjoyable, or those the general public thinks are enjoyable, you need to seek out curators who are sufficiently far from you in cultural terms and who’ve annotated their cities in their own ways.
    • David McGavock
      David McGavock on 07 Jul 11
       
      key to breaking the filter bubbles
  • Geocaching is its own peculiar form of community annotation, where the immediate goal is leaving your signature on someone else’s logbook, but the deeper goal is encouraging you to explore in a way you otherwise wouldn’t.
  • SF0, founded by a trio of Chicagoans transplanted to San Francisco, was designed to encourage players to discover things they’d never seen or done in the city, in a way that encouraged independence and exploration.
  • Combining the insights we may find from studying the organization of cities with the ability to reshuffle and sort digitally may let us think about designing online spaces for serendipity in different and powerful ways.
    • David McGavock
      David McGavock on 07 Jul 11
       
      Conclusion?
  • - How do we design physical spaces to encourage serendipity? - What lessons about serendipity in physical spaces can we bring into the virtual realm? - How can we annotate the physical world, digitally, in ways that expand our encounters with the world, rather than limiting them?
    • David McGavock
      David McGavock on 07 Jul 11
       
      Questions over conclusion
  • We hope that cities are serendipity engines. By putting a diverse set of people and things together in a confined place, we increase the chances that we’re going to stumble onto the unexpected. It’s worth asking the question: do cities actually work this way?
  • Most of us are fairly predictable
  • We hope for random encounter with a diverse citizenry to build a web of weak ties that increases our sense of involvement in the community, as Bob Putnam suggested in Bowling Alone. And we worry that we may instead isolate and cocoon ourselves when faced with a situation where we feel like outsiders, as Putnam’s recent research suggests.
  • “Census data can describe the segregation of my block, but how about telling me how segregated my life is? Location data points in that direction.
  • Nathan Eagle, who has worked with Sandy Pentland at MIT’s Media Lab on the idea of “reality mining”, digesting huge sets of data like mobile phone records, estimates that he can predict the location of “low-entropy individuals” with 90-95% accuracy based on this type of data
  • We all filter the places we live into the places where we’re regulars and the ones we avoid, the parts of town where we feel familiar and where we feel foreign. We do this based on where we live, where we work, and who we like to spend time with.
  • I’m less concerned about left-right polarization in the US, and more concerned about us/them polarization around the world
  • through the design of the systems we use and our behavior with those systems, I see reasons to worry that our use of the internet may be less cosmopolitan and more isolated that we would hope.
  • There were – and are – reasons to distrust curators, but there’s a critical aspect of their work I believe we need to preserve as we move towards new models for organizing news.
    • David McGavock
      David McGavock on 07 Jul 11
       
      interesting view of curation
  • Countries that have more than 40 million or more internet users generally have a very strong bias towards local sources – the mean is roughly 95%/5%, which makes Americans look (slightly) cosmopolitan in comparison.
  • US broadcast media focuses much more on entertainment stories than on international news.)
  • What’s striking to me about this preference data is that there’s so little effort required to access international news sources like BBC, the Times of India or the Mail and Guardian – they’re one click away and don’t require crossing a language barrier – and how strong the “local” bias for national news sources appears to be.
  • on January 12th, I published “What if Tunisia had a revolution, but nobody watched?“… and I got a lot of phone calls when Ben Ali fled the country two days later.
  • The revolution in Tunisia caught intelligence and diplomatic services around the world flat-footed. It didn’t have to – there was a wealth of information being published on Tunisian Facebook pages
  • I’m forced to admit that there’s no way I would have known about the revolution brewing if I didn’t have close Tunisian friends.
  • I’m less interested in the ways in which we limit our paths through cities than in how we constrain what we do and don’t encounter online.
    • David McGavock
      David McGavock on 07 Jul 11
       
      key point
  • On the other hand, curators invariably have biases
  • We need mechanisms to ensure that search gets complemented with serendipity.
    • David McGavock
      David McGavock on 07 Jul 11
       
      Point we have been discussing. Filter bubbles
  • Facebook offers a different answer to the question, “What do I need to know?” – “You need to know what your friends and your friends of friends already know that you do not.”
    • David McGavock
      David McGavock on 07 Jul 11
       
      Facebook world = ummm....
  • there’s a decent chance that their collective intelligence has some blind spots
  • The problem, of course, is that if your friends don’t know about a revolution in Tunisia or a great new Vietnamese restaurant, you may not know either.
  • It’s worth asking whether that bubble is able to provide us with the serendipity we hope for from the web.
  • Serendipity, at first glance, looks like the positive side of unintended consequences, the happy accident. But that’s not what the term meant, at least originally.
  • The word was coined by Horace Walpole, an 18th century British aristocrat,
  • A Google search turns up 11 million pages with the term, including restaurants, movies and gift shops named “serendipity”, but very few on unexpected discovery through sagacity.
    • David McGavock
      David McGavock on 07 Jul 11
       
      Serendipity vs. Sagacity
  • he refers to a Persian fairy tale, The Three Princes of Serendip, in which the titular characters were “always making discoveries, by accidents and sagacity, of things they were not in quest of.”
  • Louis Pasteur observed, “In the fields of observation chance favors only the prepared mind.”
  • In “The Travels and Adventures of Serendipity”, he and Barber explore discovery in a General Electric laboratory under the leadership of Willis Whitney, who encouraged a work environment that focused as much on fun as it did on discovery.
    • David McGavock
      David McGavock on 07 Jul 11
       
      Sounds like Google. Tinkering, time to play, time to work.
  • If we want to create online spaces to encourage serendipity, we might start by learning from cities.
    • David McGavock
      David McGavock on 07 Jul 11
       
      Moving to the point of online learning
  • Our loss, I believe, is that we’ve lost sight of the idea that we could prepare ourselves for serendipity, both personally and structurally.
  • vibrancy comes from the ongoing chance encounter between people using a neighborhood for different purposes, encountering one another as their paths intersect and cross.
  • The neighborhoods Jacobs celebrates are certainly not the most efficient in terms of an individual’s ability to move quickly and independently. Vibrancy and efficiency may not be diametrically opposed, but it’s likely that the forces are in tension.
1 - 3 of 3
Showing 20▼ items per page