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A lack of communication can be a major barrier for grassroots non-governmental organisations (NGOs) working in developing countries. FrontlineSMS is the first text messaging system created exclusively with this problem in mind. By leveraging basic tools already available to most NGOs — computers and mobile phones — FrontlineSMS enables instantaneous two-way communication on a large scale. It’s easy to implement, simple to operate, and best of all, the software is free.

How powerful is a light-weight tool in the right hands? During a six month pilot in Malawi, our partner doubled the number of people being treated for Tuberculosis.

Driven by local ownership and appropriate technology. In the developing world, lack of infrastructure prevents health workers from delivering efficient healthcare to rural areas. As health workers travel from clinics to reach isolated patients, they are often as disconnected from central clinics as the patients they are trying to serve. The mission of FrontlineSMS:Medic is to advance healthcare networks in the developing world by building and distributing innovative, appropriate mobile technologies. The centerpiece of our system is FrontlineSMS, a free, open-source software platform that enables large-scale, two-way text messaging using only a laptop, a GSM modem, and cell phones. We are also developing several applications for the FrontlineSMS platform that will enable better patient management, electronic medical records via the cell phone, cheap mobile diagnostics, and mapping of health services.

McKibben saw the way ahead as harnessing the Internet’s multiplicative power. In 2007, with the help of six students and email’s exponential impact, 1,400 simultaneous demonstrations took place countrywide. “The thing just went viral,” McKibben exclaims, “…the biggest day of grass-roots environmental activism since the first Earth Day in 1970.” Social networking and cell phones proved most effective tools for mobilization.

From Martin Luther King, Jr., McKibben absorbed principles of righteous activism. The good fight must be “creative…determined…joyful.” In closing, McKibben cautions “nature does not grade on a curve.” Global warming “is the morally urgent question of our moment.”

The Millennium Campaign aims to build political will for the achievement of the MDGs primarily through raising public awareness and increasing pressure on governments. Through supporting national campaigns with advocacy, networking, mass mobilizations, training and capacity building, as well as media and communications development the Millennium Campaign works with citizens to monitor and hold their government's to account for their commitments made to achieving the MDGs.