The Most Important Number in the World | MIT World - 0 views
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McKibben saw the way ahead as harnessing the Internet’s multiplicative power. In 2007, with the help of six students and email’s exponential impact, 1,400 simultaneous demonstrations took place countrywide. “The thing just went viral,” McKibben exclaims, “…the biggest day of grass-roots environmental activism since the first Earth Day in 1970.” Social networking and cell phones proved most effective tools for mobilization.
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From Martin Luther King, Jr., McKibben absorbed principles of righteous activism. The good fight must be “creative…determined…joyful.” In closing, McKibben cautions “nature does not grade on a curve.” Global warming “is the morally urgent question of our moment.”
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"Just a sleep-deprived activist and organizer." That's how environmentalist Bill McKibben describes his current incarnation, with writing career in abeyance while he proselytizes about the danger of climate change. The plight he first wrote about as hypothesis in 1989 has evolved into "deeply rooted consensus." By 1995, world climatologists agreed: "Human beings are heating up the planet." -
This is related to goal 7 of the Millennium Goals. It may not have the label but it is global in scope and defines an issue that will with us for the next millennium based on what we do today.