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Made to stick : why some ideas survive and others die (Book, 2007) [WorldCat.org] - 0 views

www.worldcat.org/...68786839&referer=brief_results

Chip Heath Dan Heath Peer Review Early College stick ideas book worldcat org MCNC Middle College National Consortium

shared by Adana Collins on 27 Jul 12 - No Cached

Adana Collins on 27 Jul 12

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and

<div class="cArrow"> </div><div class="cContentInner"> Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and</div>

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