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"Branding as the road to riches The new tech economy, then, is not necessarily about building new technology. It is about capturing a sector with good branding, pots of money to fund growth, and the network effects to spur growth and retention. Holmes argues that half of the value of a company such as Google lies in its brand, in people instinctively thinking of Google when they want to search for something. It is the same for Facebook and social; Amazon and online shopping; and perhaps one day Uber and transportation."

Unlike many other significant anti-poverty measures passed by Congress in history, this one has a short time horizon, with almost all the relief for families going away over the coming year. That could be an abrupt awakening for Americans who have grown accustomed to financial support since Congress moved swiftly to create a stronger safety net at the start of the pandemic a year ago. It also lacks the bipartisan imprint of former President Trump's bills, which directed money in larger measure to companies as well as individuals.