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Great Alternative Online Business and Monetization Models - MindMeister Mind Map - 0 views

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    Online Business and Monetization Models
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You don't need to build technology to start a technology company - Quartz - 0 views

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    "Branding as the road to riches The new tech economy, then, is not necessarily about building new technology. It is about capturing a sector with good branding, pots of money to fund growth, and the network effects to spur growth and retention. Holmes argues that half of the value of a company such as Google lies in its brand, in people instinctively thinking of Google when they want to search for something. It is the same for Facebook and social; Amazon and online shopping; and perhaps one day Uber and transportation."
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