"Social media" is merely a way to describe new tools in an old and narrow paradigm where we measure success by how many people are reached.

The term "social media" as we know it today appeared in July 2004 as a reference to participatory media like blogging, wikis, social networks, and related technologies. This is all well and good if technology was still primarily about connecting people to information, which is really the essence of media. However, this term has become obsolete in a world where technology has become a critical tool for connecting people not only to information and ideas, but also to other individuals, entities (NGOs, companies, governments, etc.), and more recently actual resources

“The next 10 million or 20 million Arab internet users will be those who do not speak English,” said Baher Esmat, the Middle East relations manager of the Internet Corporation for Assigned Names and Numbers (ICANN), the international body that manages the addressing system.