The term "social media" as we know it today appeared in July 2004 as a reference to participatory media like blogging, wikis, social networks, and related technologies. This is all well and good if technology was still primarily about connecting people to information, which is really the essence of media. However, this term has become obsolete in a world where technology has become a critical tool for connecting people not only to information and ideas, but also to other individuals, entities (NGOs, companies, governments, etc.), and more recently actual resources