Netanyahu launches own TV channel to bypass mainstream media - Middle East Monitor - 0 views
www.middleeastmonitor.com/nel-to-bypass-mainstream-media
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Benjamin Netanyahu has launched his own TV channel to bypass mainstream media and ensure positive coverage ahead of the upcoming General Election. “Likud TV” was launched yesterday on the Israeli Prime Minister’s official Facebook page and will air every evening at 19:00 local time (17:00 GMT) until the election on 9 April. Sporting the slogan “we’re throwing the ‘fake’ out of the news,” the channel has been interpreted as a bid by Netanyahu to bypass traditional media outlets which he claims have engaged in a coordinated attack against him.
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The channel’s launch was coordinated with the unveiling of Netanyahu’s campaign video this weekend. In the video, he appears alongside Israeli TV presenter Eliraz Sade in a mock secret meeting to arrange positive media coverage. Sitting in a high-backed office chair with his back to Netanyahu.“You’re asking me for positive coverage?” Sade asks the Prime Minister.“Truthful coverage,” he replies.“But if I present truthful coverage, it might come out positive.”“Walla [‘really’],” says Netanyahu before winking at the camera.This was a not-so-subtle nod to Case 4000 in which Netanyahu is accused of providing regulatory benefits to Shaul Elovitch, the owner of telecom giant Bezeq, in return for favourable coverage on Elovitch’s Walla news site.
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Commentators have been quick to point out the similarity between Netanyahu’s campaign and that of US President Donald Trump. The Jerusalem Post noted that Likud TV “seems to follow the model of [Trump’s] Real News Update, a weekly webcast meant to back Trump’s re-election campaign” ahead of the US elections due to be held in 2020. Trump has championed the “fake news” narrative, labelling journalists the “enemy of the people” and taking aim at some of America’s biggest news outlets.