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Benjamin Netanyahu has launched his own TV channel to bypass mainstream media and ensure positive coverage ahead of the upcoming General Election. “Likud TV” was launched yesterday on the Israeli Prime Minister’s official Facebook page and will air every evening at 19:00 local time (17:00 GMT) until the election on 9 April. Sporting the slogan “we’re throwing the ‘fake’ out of the news,” the channel has been interpreted as a bid by Netanyahu to bypass traditional media outlets which he claims have engaged in a coordinated attack against him.

The channel’s launch was coordinated with the unveiling of Netanyahu’s campaign video this weekend. In the video, he appears alongside Israeli TV presenter Eliraz Sade in a mock secret meeting to arrange positive media coverage. Sitting in a high-backed office chair with his back to Netanyahu.“You’re asking me for positive coverage?” Sade asks the Prime Minister.“Truthful coverage,” he replies.“But if I present truthful coverage, it might come out positive.”“Walla [‘really’],” says Netanyahu before winking at the camera.This was a not-so-subtle nod to Case 4000 in which Netanyahu is accused of providing regulatory benefits to Shaul Elovitch, the owner of telecom giant Bezeq, in return for favourable coverage on Elovitch’s Walla news site.

Commentators have been quick to point out the similarity between Netanyahu’s campaign and that of US President Donald Trump. The Jerusalem Post noted that Likud TV “seems to follow the model of [Trump’s] Real News Update, a weekly webcast meant to back Trump’s re-election campaign” ahead of the US elections due to be held in 2020. Trump has championed the “fake news” narrative, labelling journalists the “enemy of the people” and taking aim at some of America’s biggest news outlets.

The Peace Index for March 2016, published by the Israel Democracy Institute, shows that a sizable majority of the Jewish public rejects the distinction between global terrorism, nurtured by radical Islam, and Palestinian terrorism, nurtured by the desire to shake off the Israeli occupation. Of those polled, 64% said they agree with the idea espoused by Prime Minister Benjamin Netanyahu that global terrorism and Palestinian terrorism are one and the same.

Israelis are in no rush to change the status quo

Some 78% think Israel should not take into consideration international demands to refrain from “targeted killings” (as the Israel Defense Forces calls the killing of wanted Palestinians), demolitions of family homes of Palestinians involved in attacks on Israelis and other questionable means used by the Israeli defense establishment in the fight against terrorism.

The video opens with bearded men traveling in a pickup truck, flying the black IS flag with its distinctive white calligraphy. The driver of the truck pulls up beside another car and honks for the other driver’s attention. The IS guy in the passenger seat leans out the window and asks him, in Hebrew with a comically exaggerated Arabic accent, “Hey bro, how do you get to Jerusalem?” The driver of the car shouts back (in Israeli Hebrew), “Take a left!” Then there’s the slogan, in red Hebrew letters emblazoned on a gray, bullet-marked background: “THE LEFT WILL SURRENDER TO TERROR.” One of the IS guys fires celebratory bullets skyward and the driver peels off, ostensibly in the direction of Jerusalem, as they all shout exultantly in Arabic, “Shukran, ya ward!” (“Thanks, bro!”). The camera pans briefly to the rear of the truck to focus on a popular Israeli bumper sticker that reads, “Anyone but Bibi.” The tagline: “It’s us, or them. Only the Likud. Only Netanyahu.” The snatch of Arabic rap lyrics is excerpted from a song by an Amman-based Palestinian group called Torabyeh: “I want to be buried in the same cemetery that my grandfather was buried in. And since my childhood I’ve been dreaming to be a soldier and as time passed I discovered who I want to belong to: Mahmoud Abbas, Fatah, Hamas or…Jabha …”

Netanyahu has for years been promoting his message about the threat to Israeli security posed by Islamic extremism, never missing an opportunity to list Hamas along with the Islamic State, Al Qaeda, Boko Haram and even Fatah, mixing them all up so that the average Israeli Jew reflexively associates Arabs and Islam with terror. Like all accomplished populists, he understands the power of repeating a mendacious slogan, and he is an expert at exploiting popular fears and racism.

The popular Israeli narrative is so reactionary and confused these days, that if one were to walk the streets asking average citizens if there was a difference between Fatah and Al Qaeda, most people would be hard-pressed to answer coherently. Go ahead and try to explain to an Israeli audience that Hamas is a small offshoot of Egypt’s Muslim Brotherhood, that it is basically a technocratic political party, that it is extremely unpopular in Gaza and that it has nothing to do with expansionist jihadism. Try telling people that if Israel would lift the siege on Gaza, disgruntled Palestinians in Gaza would probably kick Hamas out of power immediately. Just try. The best you can hope for is that you’d be told that you’re a traitor who should go live in Gaza.

Knesset member Ksenia Svetlova, a member of Shaffir’s party, raised the gauntlet March 2 by filing a sexual harassment complaint against Channel 20 and the show with the Council for Cable and Satellite TV. Svetlova claims that Segal and the members of the panel violated a clause in the law that defines sexual harassment as a degrading or derogatory comment made because of the subject’s gender or sexuality. It will be interesting to see how the council handles Svetlova’s complaint, especially when dealing with freedom of expression and satire.

Segal is refusing to apologize. He will simply admit that it was a stupid and tasteless joke. During a bellicose interview with Army Radio on March 3, Segal shifted the debate to the political arena, turning it into an argument between right and left. He said, among other things, that the left-wing media was being hypocritical. He has no reason to apologize, he claimed, just as the popular satirical TV show "Eretz Nehederet" ("A Wonderful Land") was not asked to apologize for the sexual connotations of their jokes about right-wing ministers such as Ayelet Shaked (HaBayit HaYehudi) and Tzipi Hotoveli (Likud). When asked about why he was doing his satire on a news show, especially on one devoted to Jewish heritage, Segal responded that he does not make a firm distinction between current events, lighter news and humor. Toward the end of his interview, he said, “Personally, I feel bad that she was hurt. If only she would have left it as a personal insult, instead of bringing in sexual harassment. … But this is an attempt to silence Channel 20.”