Here was a report that really delivered a blow to the BBC’s solar plexus. Peacock began to foresee the possibility of digital diversity on an unimagined scale, it also put forward the ideas of a consumer-led, market driven broadcasting world, one in which the very principles of a licence fee funded public service broadcasting system would naturally be seen as obsolete. This suited the tenor of the times: deregulation, privatisation and a rigorous dismantling of the frontiers of the state – it was happening in the city and in industry and the utilities, why not broadcasting? The BBC, long seen as harbouring tendencies and personnel that were socialistic at best, Marxist at worst, was suddenly no longer a secure and unassailable acropolis. It was no secret that Norman Tebbit and some of the more fundamentalist free-marketeers and red-baiters of the administration would have been very happy indeed to dismantle the entire structure of the BBC. Peacock prevaricated and the charter appeared safe, but at a great price. Nothing would ever be the same again, the old certainties were dead and the harsh realities of capitalism arrived at Wood Lane and Portland Place. Whole departments were razed and working practices abolished, and something called an internal market was put in place. Radio Times was outsourced, the permanent make-up staff went, engineers, editors and set-designers were suddenly out of a job. Twenty-five percent of the BBC’s output was commanded to be produced from outside sources and a whole new independent sector was born. Companies like Hat Trick and Talk Back achieved almost instant success.
