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Amandeep Hundal

Blogger Relations Matter: Three Reasons Why | Murray Newlands - Marketing Blog - 0 views

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    The term blogger relations means building an online presence through blogs and building relationships with bloggers. While some companies still use AdSense as their sole means of advertising, expanding your advertising methods to include blogger relations and other new methods can multiply the effectiveness of your marketing campaign.
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    The term blogger relations means building an online presence through blogs and building relationships with bloggers. While some companies still use AdSense as their sole means of advertising, expanding your advertising methods to include blogger relations and other new methods can multiply the effectiveness of your marketing campaign.
Martha Watts

The 5 Cs of Blogger Relations - 1 views

  • Get to know bloggers: How do they find inspiration for posts? How do they prefer to be pitched? What are their likes/dislikes? How far in advance to they work? What’s their ideal post (reviews, interviews with business execs, commentary, etc)
  • Instead of approaching blogger outreach as a one-time activity, take a long-term approach.
  • Q&As, Skype Sessions, product reviews, research findings, new data — these are all strong potential content options.
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  • How are you helping the blogger be responsive to the community’s needs?
  • Communicate succinctly and clearly so they can decide if your pitch piques their interest.
Rachel Easter

Blogger Relations 101 - 3 views

  • are getting pitched these days. What’s the verdict? It doesn’t look good.
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    As blogs become more important sources of information and competition for users' time and attention against mainstream media, many marketers and public relations practitioners continue to stumble about the blogosphere like a bull in a china shop.
Alex Cox

Google Reader - PR - 0 views

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    Everywhere I go now I see people advertising hasthtags and trying to get things trending on Twitter. I saw about ten examples at the weekend alone. Movie trailers. On outdoor advertising, pushed during TV shows. On food packaging and in restaurants. People have suddenly gone #hashtag mad.
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