This is an interesting blog post about how a PR campaign used Facebook. It sums up what the company got out of using the site quite well. Brief but interesting.
Everybody hates writing press releases. They're usually dull, self-serving, full of insider speak, silly acronyms and when the news is really important, it leaks well in advance of the official document. Reporters hate reading them for the same reasons, and seriously, it's hard to get excited about a new Vice
Gerald Baron, a well known public relations specialists, also known as the "Crisisblogger", has created a fantastic video that gives the viewer the "Why" of social media for crisis communications in less than 6 minutes.
The term blogger relations means building an online presence through blogs and building relationships with bloggers. While some companies still use AdSense as their sole means of advertising, expanding your advertising methods to include blogger relations and other new methods can multiply the effectiveness of your marketing campaign.
The term blogger relations means building an online presence through blogs and building relationships with bloggers. While some companies still use AdSense as their sole means of advertising, expanding your advertising methods to include blogger relations and other new methods can multiply the effectiveness of your marketing campaign.