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Jenny Farrar

The Anatomy of an Effective Facebook Business Page - 0 views

    • Jenny Farrar
       
      Basically saying interact with users and socialise.
  • see this page first (you can do this when you're editing your page under 'Manage Permissions'). Use this page to welcome new visitors and entice them to 'like' your page
  • Use this page to welcome new visitors and entice them to 'like' your page
  • ...14 more annotations...
  • create a custom image that provides additional information or promotes a particular offer
  • customizable Facebook page
  • thumbnail image can work independently of the larger image
  • Spark discussions by asking questions regularly.
  • regularly engaging with your fans. Stay tuned to your audience
  • expands the reach of your page and attracts new fans
  • Consider adding apps
  • custom tabs to showcase customer testimonials and case studies, promote featured content
  • helpful and interesting content
  • Use it to clearly and concisely explain who you are and why you're valuable
  • more interactive experience
  • initiate discussion and engagement
  • be responsive
  • Use this section to expand upon your 'About' elevator pitch, offer more in-depth information about your business, and link to your website and other social properties.
Amandeep Hundal

Blogger Relations Matter: Three Reasons Why | Murray Newlands - Marketing Blog - 0 views

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    The term blogger relations means building an online presence through blogs and building relationships with bloggers. While some companies still use AdSense as their sole means of advertising, expanding your advertising methods to include blogger relations and other new methods can multiply the effectiveness of your marketing campaign.
  •  
    The term blogger relations means building an online presence through blogs and building relationships with bloggers. While some companies still use AdSense as their sole means of advertising, expanding your advertising methods to include blogger relations and other new methods can multiply the effectiveness of your marketing campaign.
Jenny Farrar

Killer Facebook Fan Pages: 5 Inspiring Case Studies - 0 views

  • are actively engaging with their fans.
  • These pages have creative content, two-way communication, active discussion boards, videos and images, and a fun and casual tone to match the medium
  • use of video.
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  • clearly knows its demographic, and the way Facebook works
  • Coke knows that their brand is an icon and people don’t just interact with their product by drinking it — they actually collect it
    • Jenny Farrar
       
      Know your brand well, revel in it
  • page is really powered by user generated content, good and bad
  • given users the chance to spread the Pringles brand to their friends without resorting to paid ad placements,
  • The page was originally created by two fans who just loved Coke. Coca-Cola found the page, and rather than trying to buy it or create another “official” page, they rewarded the two fans and worked with them to continue building the page and representing the brand. By empowering their existing fans, rather than trying to marginalize, shove aside, or steam roll them, Coca-Cola has been able to build on the connections that were already established with fans on Facebook before they even arrived in an official capacity.
  • Red Bull has built all kinds of content and applications that help them break out of the vanilla Facebook mold
  • is its use of status updates
    • Jenny Farrar
       
      True fan involvement
  • Most recently, Adidas teamed up with MTV to run an exclusive Facebook contest where a fan could win an all-expenses-paid house party. Their campaign was successful for a few reasons. First, Adidas chose a prize and partner that would resonate with the Facebook user demographic
  • Second, they wisely chose to promote the contest on their fan page not only before the contest, but after it had ended as well.
  • The integration of status updates, photos, notes and videos, with a smart contest, resulted in a whole lot of fan engagement, and keeping the winning fan involved even after the contest had ended showed their commitment to fans and helped them get extra mileage out of the campaign
  • providing fun content that encourages fans to interact with and ultimately connect with the brand
  • Red Bull has aggregated tweets from sponsored athletes like skateboarder Ryan Sheckler and snowboarder Shaun White and included them directly in their Facebook presence
  • Their updates share videos, blog posts about all aspects of coffee — and not just on the official company blog — including how to grow coffee beans, articles about Starbucks and Starbucks employees
  • encourages additional fan engagement
  • knows its audience,
  • with humor, fun, apps that get people engaged, and by being creative
  • benefitted from having a solid brand image and loyal following before they actually joined Facebook
  • you have to know your audience, you have to provide quality, regular content, you need to encourage discussion and engagement, and you must not take yourself too seriously.
Ola Adeotoye

Behind bogger relations - 0 views

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    what is going down in the word of blogging
Marine Shah

The Secret to a Successful Facebook Business Page | DesignPax.com Blog - 0 views

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    The secret is…..there really is no secret. Take a spin around Facebook and you'll find the most popular pages are all successful for one reason: their page is interactive. Facebook is for all intents and purposes an interactive site, not a static website.
Scott Kelly

BP, Crisis Communications and Social Media - 1 views

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    my bookmark is better
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    MINE HAS MORE VIEWS
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    ur so cool
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    cooler than ya mum :)
adam taylor

The CIPR president's blog - 0 views

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    wow
Jenny Farrar

25 brilliant examples of Facebook brand pages | Econsultancy - 0 views

  • innovative, engaging and creative advertising online
  • great landing page manipulation through Facebook Markup Language (FBML)
  • How to Create Amazing Facebook Pages guide...
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  • all created unique tabs within their company pages
    • Jenny Farrar
       
      Encouraging users to like the page, many of them point to the 'Like' button
carlyann16

Facebook Campaign: Milk Bone - 0 views

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    This is an interesting blog post about how a PR campaign used Facebook. It sums up what the company got out of using the site quite well. Brief but interesting.
Alex Cox

Google Reader - PR - 0 views

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    Everywhere I go now I see people advertising hasthtags and trying to get things trending on Twitter. I saw about ten examples at the weekend alone. Movie trailers. On outdoor advertising, pushed during TV shows. On food packaging and in restaurants. People have suddenly gone #hashtag mad.
Martha Watts

The 5 Cs of Blogger Relations - 1 views

  • Get to know bloggers: How do they find inspiration for posts? How do they prefer to be pitched? What are their likes/dislikes? How far in advance to they work? What’s their ideal post (reviews, interviews with business execs, commentary, etc)
  • Instead of approaching blogger outreach as a one-time activity, take a long-term approach.
  • Q&As, Skype Sessions, product reviews, research findings, new data — these are all strong potential content options.
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  • How are you helping the blogger be responsive to the community’s needs?
  • Communicate succinctly and clearly so they can decide if your pitch piques their interest.
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