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Martha Watts

The 5 Cs of Blogger Relations - 1 views

prtini.com/the-5-cs-of-blogger-relations

blogger PR Blog relations

shared by Martha Watts on 23 Jan 12 - No Cached
  • Get to know bloggers: How do they find inspiration for posts? How do they prefer to be pitched? What are their likes/dislikes? How far in advance to they work? What’s their ideal post (reviews, interviews with business execs, commentary, etc)
  • Instead of approaching blogger outreach as a one-time activity, take a long-term approach.
  • Q&As, Skype Sessions, product reviews, research findings, new data — these are all strong potential content options.
  • ...2 more annotations...
  • How are you helping the blogger be responsive to the community’s needs?
  • Communicate succinctly and clearly so they can decide if your pitch piques their interest.
carlyann16

Using Social Media In Crisis: A Study from Penn State | Social Media Today - 1 views

socialmediatoday.com/...-media-crisis-study-penn-state

socialmedia

shared by carlyann16 on 23 Jan 12 - No Cached
  • carlyann16 on 25 Jan 12
     
    Today, 92 percent of Americans use multiple platforms to get their news on a given day, and only seven percent get their news from a single media platform (Pew Internet Research).  The same study showed that almost 60 percent of people get their news both online and offline.
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