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A lot of research can go into a piece of reporting, and in print the value of that research can only be passed on through brief quotes or references. But on the web, no longer limited by finite column inches, newsrooms can create huge value for readers by providing links to the source material that journalists have gathered.

The problem with the AP isn't really about linking, it's about quoting. And the problem with quoting is that, now that anyone can publish any thought or idea on the web, and anyone can link to it or reproduce it, the whole notion of quoting and citation has been completely turned on its head.

Since I already drilled a nerve with What Newspapers Still Don't Understand About The Web, which is on its way to becoming one of my most linked posts ever - and since everyone loves a sequel - I thought I would do a follow up for magazines. The lessons, of course, apply to every print publisher, who constantly discovers new ways to frustrate web users by prioritizing print over web.

Why is Google making more money everyday while newspapers are making less? I'm going to pick on The Washington Post again only because it's my local paper and this is a local example.