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But while Google is an unusual company in many ways, when you boil down its business strategy, you find that it's not quite as mysterious as it seems. The way Google makes money is straightforward: It brokers and publishes advertisements through digital media.

Google is motivated by something much larger than its congenital hatred of Microsoft. It knows that its future, both as a business and as an idea (and Google's always been both), hinges on the continued rapid expansion of the usefulness of the Internet, which in turn hinges on the continued rapid expansion of the capabilities of web apps, which in turn hinges on rapid improvements in the workings of web browsers.

For the past week, I've been fielding calls about Google's new content play, called Knol, "killing" Mahalo. Knol stands for "unit of Knowledge" and it's a very well-designed Wikipedia/Mahalo style content publishing play. It's very similar to the New York Times' forgotten About.com, Seth Godin's spam-filled Squidoo, the flawed-but-fascinating Wikipedia, and of course my new project Mahalo.com.

What the Internet is doing to our brains

Why is Google making more money everyday while newspapers are making less? I'm going to pick on The Washington Post again only because it's my local paper and this is a local example.

The digital age is destroying us by ruining our ability to concentrate.

Since I already drilled a nerve with What Newspapers Still Don't Understand About The Web, which is on its way to becoming one of my most linked posts ever - and since everyone loves a sequel - I thought I would do a follow up for magazines. The lessons, of course, apply to every print publisher, who constantly discovers new ways to frustrate web users by prioritizing print over web.