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But while Google is an unusual company in many ways, when you boil down its business strategy, you find that it's not quite as mysterious as it seems. The way Google makes money is straightforward: It brokers and publishes advertisements through digital media.

It may be a niche publisher, but the International Data Group has been working out the answers to some big mainstream questions. The biggest one: Can print media survive the transition to the Internet?

Three centuries after the appearance of Franklin's Courant, it no longer requires a dystopic imagination to wonder who will have the dubious distinction of publishing America's last genuine newspaper. Few believe that newspapers in their current printed form will survive. Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.

As magazines and newspapers hunt for the new thing they need to be to thrive in the Internet era, some find that part of the answer lies in the old thing they used to be. Publications are rediscovering their archives, like a person learning that a hand-me-down coffee table is a valuable antique. For magazines and newspapers with long histories, especially, old material can be reborn on the Web as an inexpensive way to attract readers, advertisers and money.

On May 14, more than 100 reporters, editors and executives clustered in The Wall Street Journal's main newsroom to mark the retirement of Peter R. Kann, the longtime leader of their corporate parent, Dow Jones & Company.

On May 14, more than 100 reporters, editors and executives clustered in The Wall Street Journal's main newsroom to mark the retirement of Peter R. Kann, the longtime leader of their corporate parent, Dow Jones & Company.

On May 14, more than 100 reporters, editors and executives clustered in The Wall Street Journal's main newsroom to mark the retirement of Peter R. Kann, the longtime leader of their corporate parent, Dow Jones & Company.

Google is motivated by something much larger than its congenital hatred of Microsoft. It knows that its future, both as a business and as an idea (and Google's always been both), hinges on the continued rapid expansion of the usefulness of the Internet, which in turn hinges on the continued rapid expansion of the capabilities of web apps, which in turn hinges on rapid improvements in the workings of web browsers.

Journalism is becoming a high tech industry, and that means that career norms for journalists are approaching those of high tech workers -- shorter job tenures, working for smaller companies, and much more. Here are ten things that can help journalists survive Web 2.0 with their sanity intact:

A lot of us who go into journalism are completely sheltered and naive about what it actually entails, disillusioned by unrealistic portrayals in movies that lack the actual two-weeks-standing-on-your-feet-and-Photocopying and ulcer-inducing insecurity that we face in our pursuit of a byline. I myself have a long history of being boondoggled by pop culture: I applied to NYU because I thought it'd be just like Greenwich Village in the 1950s, all beatniks in berets, poetic and artistic and sipping coffee over a dog-eared Village Voice. Naive, right? (I hope charmingly so.) For the most part, that fantasy has resurfaced as the gold ring to strive for in my albeit short career as a professional journalist.

Rupert Murdoch wants his Wall Street Journal to displace The New York Times as the world's paper of record. His ambitions could be good news for the newspaper industry- or another nail in the coffin of serious journalism.

If you are a photographer with high-quality images posted on Yahoo's Flickr service, you may soon get an e-mail inviting you to become a paid contributor to Getty Images, the world's largest distributor of pictures and video.

Since I already drilled a nerve with What Newspapers Still Don't Understand About The Web, which is on its way to becoming one of my most linked posts ever - and since everyone loves a sequel - I thought I would do a follow up for magazines. The lessons, of course, apply to every print publisher, who constantly discovers new ways to frustrate web users by prioritizing print over web.