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I wanted to share a blog entry about using the Nintendo DS in school as a learning tool. I chose this because I have already had experience with this gaming device in an educational setting. At the Lushootseed language camp I was at this summer, the tribe had purchased about a dozen nintendo ds and created and installed a few different programs for learning and practicing Lushootseed. I see the value of the tool for language learning, yet in my experience it was not so successful. The kids of course did not want to do the language learning programs and very quickly figured out how to play other games and play with sounds and things. They were so distracted by the device that rarely did they complete and language learning tasks. Part of this was the rather informal non-classroom context (it might work well in a classroom setting) and it was almost impossible to force each child to use the programs. There was some success when the children were engaged in a collaborative game where the teacher would say a word in Lushootseed and the kids would have to write it on the ds. The first person to write it correctly got a point. They enjoyed this and it worked somewhat ok because everyone was engaged and they were competing, unlike all the other "games" which were individual and the kids had no motivation to do them. What do you think about using an individual gaming device such as this for language learning?

Uaaaa very interesting to see that you can use a game can be transformed and used for another purpose than just entertaining the children. I´ve been always against the dependence of the children or young people toward these kind of games. It´s good to see how someone can integrate the game with education´s aim. Now days, it´s important to find different ways and tools to adapt the education with the new changes happening around us.

Some of you might have already discovered this link, concerning a school which bases it's whole curriculum on videogames, on our multi-LEARN unveil group or through Martin aka. James Kirks' profile - if not: http://video.nytimes.com/video/2010/09/15/magazine/1248069030957/games-theory.html?scp=1&sq=Video+game+school+design&st=cse In contrast to this article, they use the videogames as a holistic and transdisciplinary approach to teach or rather convey all the branches through integrating them in the development - as they play games like Little Big Planet, in which they have to create worlds through basic designing/programming… and in order to achieve the assigned goals, they have to develop specific skills/competences, while making strategic use of their knowledge… learning mathematics, physics, chemistry, languages etc literally, whilst playing! So even though I think it's nice to use a DS during class, like in this rticle - if it's only to train your brain with computation problems or preparing for SAT scores, I think that's sth that would rather be appropriate for the home use, as training or fun homeworks… but in order to take it to the next level, they should rather follow the example of this school in the US and not just use technology just for the sake of using it?!

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

About TASTE COMMUNITIES - in contrast to "(…) genre categories that assume that certain demographic groups like certain things… that 'hispanics' like certain things, that 'young' people like certain things, … This is far too simplistic!"

This is a really interesting video. Thanks for sharing. I like the very end of Blakley's talk when she mentions that the future development of media and advertisement companies will be based on understanding and working WITH the people's interests and tastes, rather than continuing to work on stereotypes and demographics, which are no longer valid, or maybe they have never actually been?!

For those who are interested in videogames, is a microethnography and cybertextual analysis that articulates the everyday context of a smallscale event of videogame play. This event is studied as the collusion (the coming together in play), of a heterogeneous network of human and nonhuman part(icipant)s: the conventions, rules and prescriptions of games software; children's embodied knowledges, pleasures, anxieties, imaginations; play practices and rules; screen media images and characters; and the inaesthetics and virtual physics of videogameworlds.

I think the thesis posted by Miriam is good reading for everyone who is interested in how micro-ethnography is being transformed through the digital media and not just for those interested in video games. What I liked is this idea of non-human agency that is taken from Latour; we also saw it in Professor Portante's literacy studies in relation to the agency of texts. In the case of videogames the agency of the material actors is an integral part of the study and not just an additional, secondary factor that influences the agency of the human actors. According to Latour's irreducibility principle nothing -either human or non-human- is reducible to anything else.

via Bob