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Even in Montana social media has become important. It's true it is "en train de changer" the way politics is run. In a place with so few people, each person could really have a direct line to candidates and I suppose a more direct dialogue with the people is much easier. However, as the article states, could this lead to a more polarizing political field--meaning only strong supporters of a candidate would follow them through social media, and thus the candidate is really only talking to people on one even extreme side? Is social media used in politics in Luxembourg? It could have a strong impact here, seeing as how there are even half as many people in this country as in Montana! Oh and off the subject, Montana is so small. The senator Baucus referred to in the article bought my grandpa's car from us after he died.

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

About TASTE COMMUNITIES - in contrast to "(…) genre categories that assume that certain demographic groups like certain things… that 'hispanics' like certain things, that 'young' people like certain things, … This is far too simplistic!"

This is a really interesting video. Thanks for sharing. I like the very end of Blakley's talk when she mentions that the future development of media and advertisement companies will be based on understanding and working WITH the people's interests and tastes, rather than continuing to work on stereotypes and demographics, which are no longer valid, or maybe they have never actually been?!

First of all, to understand what this article is about, we need to ask ourselves the question: What is parasocial interaction (PSI)? It is the relation that individual makes with media persona (TV characters from TV shows, TV programs…). 'This present study examines how specific social and emotional tendencies (i.e. belongingness needs and solitude experiences) are related to specific social and emotional forms of media involvement, namely, PSI with media characters and transportability into media programs'. Specific social and emotional tendencies can be seen a negative experiences as well as positive experiences (i.e. being alone can increase creativity in art, philosophy, or else). After reading this article, I asked myself: is engaging in a parasocial interaction a consequence or a cause of these social and emotional tendencies? I think this article is talking about an interesting concept that is growing more and more with the evolution of technology and it shows the shift occurring when coming to define what is interaction.