ABC tracks IP addresses and places logos for local affiliates in the bottom left corner of their Hulu content.

Discusses how YouTube has changed the way we consume media, including sections TV on the Internet, viral videos, politics, and music videos.

Discusses how major media companies are proposing a 28-day retail window before new releases can be rented from Redbox kiosks. Companies argue that the availability of new releases for $1 at Redbox kiosks hurts DVD sales.

Employees at USA Today will be required to take a full week of unpaid leave between now an July, a move affecting nearly 1,500 staff members.

Sponsors are looking to generate buzz for ads through social media, hoping to repeat the success of Super Bowl advertisers who expanded their audience by using social networking sites to spread ads.

"Shaw Communications Inc. said it will take control of the broadcasting business of debt-laden Canwest Global Communications Corp, helping rescue Canada's second-biggest private television network."

A researcher from CBS opposed reports at an Association of National Advertisers meeting that advertisers are spending less on television ads than they have in the past.

"Edward Adler, head of corporate communications at Time Warner, and one of the most powerful gatekeepers in US media, is leaving the one-time world's largest media company." Adler is leaving because the company is on "such firm financial footing."

Pepsi decided to pay millions for an online ad campaign that would "engage and interact with customers for months" rather than pay millions for 30 seconds of ad time during the Super Bowl. They also got a ton of free advertising from news agencies who reported on this decision.

"Online video ads are seen as the fastest-growing area in advertising, aided by their ability to show off products in a feature-rich medium and zero in on a target audience. Traditional television is already feeling the pain; 2009 was "the worst ad year since 2001" for broadcasters."-I Want Media.com

"ABC News content is being added to Hulu on its own dedicated channel. Short and long form programming from Good Morning America, ABC World News with Diane Sawyer, Nightline, This Week, 20/20 and Primetime will be available, as well as select programming from ABC News' digital channel ABC News Now."

"Escalating its efforts to crack down on DVD piracy, Twentieth Century Fox on Thursday filed six lawsuits against several dozen people that the company said had sold DVDs containing an unfinished version of "X-Men Origins: Wolverine" and other counterfeit Fox titles."

Feb. 4 (Bloomberg) -- Comcast Corp.'s proposed takeover of NBC Universal would test the future of free, over-the-air television, U.S. Representative Henry Waxman said as Congress began considering the deal. "Many are concerned that this transaction could result in the best of NBC's programming being transitioned to a pay-TV service," Waxman, a California Democrat and chairman of the House Energy and Commerce Committee, said today.

Super Bowl advertisers are using social media like Facebook and Twitter to build hype for their advertisements (not necessarily the game itself, although a larger audience for the game would also mean a larger audience for the commercials during the game).

Here's an update on AOL's citizen-journalism site, Seed. "In what he hopes will be the first big demonstration of the "crowdsourcing" potential of AOL's new Seed.com service, former New York Times writer Saul Hansell says he is looking for writers who will write up interviews with all of 2,000 or so bands and artists at the SXSW music festival in Austin. The assignment will involve "real reporting," Hansell said in an interview, in which writers will have to pick up the phone and call the band or artist and write up a 1,000-word interview in question-and-answer format, as well as a 300- to 500-word biography. The price for this assignment? The princely sum of $50."

Newsday is striking back after reports earlier this week poked fun at the small number of paying subscribers that Newsday.com has attracted since the site put up a pay wall three months ago. The news organization's top executive responded via a memo to staff on Thursday explaining why the paid model is not a disappointment.

As the economy recovers, advertising spending for print, television, and online media is expected to increase this year.

Back in June , the market was flirting with the idea that Amazon was looking to acquire Netflix. Analysts largely dismissed the combination then. After all, Amazon itself is preparing for a world that is moving away from physical products like books and CDs, and is instead placing emphasis on digital delivery via the Kindle and other devices. Why would the online retailing giant want to buy a company that processed millions of scratched, misplaced, and expensive DVDs? Yesterday may mark a change in the perceptions of a Netflix-Amazon deal . In short, Netflix is becoming a lot more attractive to Amazon.

Helium is simultaneously an online community for writers and a directory for user-generated articles. Writers can submit articles to 24 different channels (business, entertainment, travel, etc.), write for the side of a heated debate, try to capture publisher writing assignments bounties or win user-voted Helium writing contests. Users get to rate submitted articles so the best writing rises to the top.

Local musicians in countries like Spain, which does not regulate the downloading of music and movies, are really hurting. Such countries run the risk of becoming "cultural deserts," because the only reason people make music is the money.