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Newsday is striking back after reports earlier this week poked fun at the small number of paying subscribers that Newsday.com has attracted since the site put up a pay wall three months ago. The news organization's top executive responded via a memo to staff on Thursday explaining why the paid model is not a disappointment.

A very small number of news organizations, including The Wall Street Journal, The Financial Times and Newsday, already charge online readers, each with a system developed largely in-house, and The New York Times announced recently that it planned to do the same. But with advertising plummeting, many other publishers eager for a new source of revenue are considering making the switch, despite the risk of losing audience and advertising.