FT.com / UK - Publishers warn of hurdles to iPad deal - 0 views
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scwalton on 16 Feb 10"Although Apple won plaudits from the book publishing industry for offering it more control over pricing and a richer split of sales - publishers retain 70 per cent of sales and have control over the customer pricing of books - the revenue sharing plan makes less sense for recurring charges such as subscriptions, publishers said. The concept of giving away close to a third of subscription sales over an indefinite period was difficult to accept, publishers said. "Thirty per cent forever changes the economics," one media executive in discussions with Apple said. "You can imagine we feel less good about it. Should (subscriptions) be treated differently than single item sales?""