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Brown, Defries and Cousens say 2010 will still be a challenging year, despite UK's return to economic growth.

"As Disney's Pixar prepares to release Toy Story 3 this summer, virtually every major toy maker -- including Barbie's Mattel Inc. -- has lined up to make dolls, action figures, construction sets, vehicles and board games based on the film. No fewer than 250 toys will begin appearing in stores before the movie's June 18 release -- three times as many as were made for Toy Story 2. And retailers are expected to clear shelf space for Buzz, Woody and pals, notwithstanding a recession that has slowed toy sales."

Viacom is turning the tide after slow growth during the recession. They have implemented cost cutting measures to grow profits with dvd sales and high ratings from quality, thought provoking programs like "Jersey Shore".